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Impact of CAN-SPAM Act For Your Business
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Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
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SEO ROI Rechner Introduces Advanced SEO Calculator
SEO ROI Rechner introduced a new calculator to help businesses estimate the return on investment from search engine optimization work. The tool lets users enter data like monthly organic traffic, conversion rates, average order value, SEO spend, and campaign length. It then estimates monthly revenue, net profit, ROI percentages, and break-even timeline projections. The platform also shares educational resources on how SEO performance factors influence financial outcomes. It aims to give marketing teams clear, numbers-based insight into SEO performance and support strategic decisions.
Why this matters
This tool gives marketers a way to tie SEO results to financial goals and budget planning. Instead of guessing about organic search value, teams can present data-driven projections that help justify investments and plan future SEO work. Read more
Free eBook: The Content Marketing Trend Study 2025
Each year, Statista+ analyzes the current state of the marketing industry. For the 2025 edition, leading B2B and B2C marketers across the United States were surveyed to identify the strategies delivering measurable impact and the trends poised to shape the future of content marketing. The study highlights how data storytelling and artificial intelligence are transforming the way content is created, distributed, and measured. It also outlines the emerging success factors and examines how marketers are responding to evolving demands and market dynamics.
Barnes & Noble Plans 60 New Stores in 2026
Bookseller Barnes & Noble announced plans to open about 60 new stores in 2026. The expansion is part of a broader effort to grow its physical presence and strengthen connections with local communities. New locations are expected to offer books, cafe space, and community events. The plan reflects confidence in the demand for in-person retail and the ongoing appeal of bookstore experiences even as digital sales grow. Barnes & Noble says these openings will create jobs and support local economies.
Why It Matters
This expansion shows that physical retail can still attract investment and growth opportunities. For marketers, it highlights the value of blending physical and online experiences to build stronger customer relationships and brand loyalty. Read more.
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Today’s Insight
Impact of CAN-SPAM Act
The CAN-SPAM Act is a U.S. law that governs commercial email sent to consumers and business recipients. It sets rules for email marketers, including honest subject lines, accurate sender information, and a valid physical address in each message. The law requires that every commercial email offer a clear way for recipients to unsubscribe and that opt-out requests be honored within 10 business days. It applies to most promotional email that advertises products or services. Violating the rules can lead to fines and enforcement by the Federal Trade Commission (FTC) and other agencies. Best practices go beyond compliance and help marketers build trust with customers.
Key Takeaways
Commercial emails must include honest headers and subject lines.
Messages must show a real physical address and include a working unsubscribe link.
Marketers must act on unsubscribe requests within 10 business days.
The law applies to U.S. recipients regardless of where the sender is based.
Strong compliance supports trust and protects brands from penalties.
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