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- ⏩ Immersive Ecommerce: The Next Frontier in Digital Retail
⏩ Immersive Ecommerce: The Next Frontier in Digital Retail
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💡 Today’s Insight
Immersive Ecommerce: The Next Frontier in Digital Retail
Karina Kogan, CMO of Infinite Reality, emphasizes the transformative impact of immersive technologies on ecommerce. By integrating 3D environments and spatial computing, brands can create more engaging and emotionally resonant customer experiences, leading to higher conversion rates. Kogan draws parallels between the early adoption of online video and the current evolution of immersive media, suggesting that brands willing to innovate and embrace these technologies will be better positioned to meet modern consumer expectations.
Key Takeaways
Immersive technologies like 3D environments enhance customer engagement and drive higher conversion rates.
Emotional and experiential connections are increasingly important in digital commerce.
Brands should focus on innovation rather than solely monitoring competitors to stay ahead.
Early adoption of immersive media can provide a competitive edge in the evolving ecommerce landscape.
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