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- 🤖 How Small Businesses Are Using AI to Stay Competitive
🤖 How Small Businesses Are Using AI to Stay Competitive
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💰 XPON Technologies Buys Alpha Digital to Scale AI Services
AI acquisitions are no longer limited to tech giants—mid-size firms are building their own AI ecosystems to stay ahead. A good example of this trend is the recent acquisition of Alpha Digital by XPON Technologies to expand its reach and capabilities in AI-powered marketing and analytics. The move strengthens XPON’s position in the fast-growing AI marketing space. Read more.
🎯 Creative Risks Matter More Than Ever
This article argues that brands have become too focused on optimization and metrics. It suggests that bold creative ideas—not safe, data-driven tweaks—will define the future of marketing. Audiences tune out repetitive ads. Campaigns that dare to break format are more likely to stand out and win attention. Read more.
🧩 A New Framework for Digital Ad Ranking
Smarter ranking systems could lead to better ad performance while reducing ad fatigue for users. This is why researchers are proposing a new hierarchical method for ranking ads, combining user intent, content quality, and ad context. This approach aims to improve both ad relevance and engagement rates. Read more.
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💡 Today’s Insight
How Small Businesses Are Using AI to Stay Competitive
A new DHL report shows that small businesses around the world are adopting AI at a faster pace. 42% of small businesses are already using AI tools, and 73% of those believe AI has helped them grow faster and reach new customers. From customer service chatbots to demand forecasting and marketing personalization, AI is becoming essential for small-scale operations.
Key Takeaways
Global Momentum: Asia leads in AI use by small businesses, followed by North America and Europe.
Marketing Use Cases: AI helps with social media ads, email campaigns, and customer segmentation.
Supply Chain Boost: Small businesses are using AI to predict demand and manage inventory better.
Barrier to Entry Is Lowering: More affordable tools are making AI accessible for even micro-businesses.
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