- Marketer Jolt
- Posts
- How search trends are reshaping online marketing strategy
How search trends are reshaping online marketing strategy
In partnership with
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Why Many M&A Deals Fail and What Marketers Should Learn
A deep analysis finds that between 70–75% of mergers and acquisitions around the world fail to meet their financial or strategic goals. Common pitfalls include poor strategic fit, negligent due diligence, cultural mismatches, over-optimistic synergy assumptions and weak integration plans.
Why this matters
For marketers, or any business leaders, this highlights the importance of disciplined strategic thinking. Growth by acquisition may look tempting, but without rigorous planning and evaluation, you risk sinking costs or brand value. The same discipline applies when expanding product lines, launching new services, or entering new markets.
Free eBook: Creativity at Scale
In the busiest, most competitive season for advertising, how can your brand stand out? Digital out-of-home (DOOH) offers a unique canvas for creativity, turning everyday locations into opportunities for storytelling and audience engagement. With programmatic technology, brands can now leverage creativity, data automation to scale bold, attention-grabbing DOOH campaigns like never before..
Digital Advertising Booms that Traditional Models Struggle to Keep Up
The global digital advertising market has surged to about $700 billion, eclipsing traditional media spend. Big platforms, like search engines, social networks, and tech firms, now dominate ad distribution. Meanwhile, companies once-strong in legacy media or old-school advertising find it harder to compete.
Why It Matters
Marketers must adapt budgets and creative strategy because digital-first is no longer optional. Success comes from combining platform reach, data-driven targeting, and creative formats designed for visibility in a crowded, fast-moving ecosystem. Brands slow to shift risk losing both reach and relevance. Read more.
Retirement Planning Made Easy
Building a retirement plan can be tricky— with so many considerations it’s hard to know where to start. That’s why we’ve put together The 15-Minute Retirement Plan to help investors with $1 million+ create a path forward and navigate important financial decisions in retirement.
Today’s Insight
How search trends are reshaping online marketing strategy
Search behavior is changing fast. More people get answers directly on the search results page, without clicking through. That means marketers must rethink SEO and content, shifting from chasing keywords to understanding user intent, building topic-driven hubs, and optimizing snippets, meta-descriptions and structured data so content performs even when traffic is uncertain..
Key Takeaways
Focus on search intent and user needs rather than just keywords.
Design content to offer immediate value. Use concise headings, clear answers, and structured data.
Measure success beyond clicks: track impressions, saves, branded interest, and downstream conversions.
Easy setup, easy money
Your time is better spent creating content, not managing ad campaigns. Google AdSense's automatic ad placement and optimization handles the heavy lifting for you, ensuring the highest-paying, most relevant ads appear on your site.
Showcase your brand/product/services in our newsletter and reach over 23,500 industry leaders in marketing! Contact us today to advertise with Marketer Jolt.
Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Marketer Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.