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- š± How NYX Professional Cosmetics Navigates Viral Marketing in a Gen Z Market
š± How NYX Professional Cosmetics Navigates Viral Marketing in a Gen Z Market
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š” Todayās Insight
TL; DR -NYX Professional Cosmetics is focusing on viral marketing tactics to engage Gen Z, a demographic desensitized by digital overload. By leveraging platforms like TikTok and innovative collaborations, NYX keeps its content fresh and culturally relevant.
Key Takeaways
Engaging Gen Z requires constant reinvention and creative campaigns tailored to their interests.
Authentic collaborations and user-generated content help maintain brand loyalty and visibility.
NYX uses a mix of humor, trends, and viral challenges to stay top-of-mind.
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