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How Nano Banana Pro + InVideo Are Disrupting Visual Content for Marketers
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Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
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Matador AI Becomes Nissan USA’s Preferred AI Partner
Matador AI has been named Nissan USA’s official Preferred Partner in a brand-new “AI Lead Nurturing” category. The decision came after Nissan evaluated various platforms on lead nurturing, AI messaging, compliance, reporting, and ease of integration. Matador’s conversational AI helps dealerships automate customer conversations — handling everything from scheduling appointments to qualifying leads — across chat, voice, and text. The platform has already shown a strong lift in conversion rates for its dealer clients.
Why it matters
This move signals a major endorsement of conversational AI in the auto industry’s sales funnel. For marketers, it underlines how AI is not just a tool for content — it’s becoming central to customer engagement and conversion. As legacy industries like automotive lean into AI for lead management, there's a clear opportunity for marketers to build or partner with platforms that can personalize outreach at scale. Read more
Inside Consumer Holiday Shopping Behavior
The 2025 holiday season is marked by consumers making financial trade-offs—cutting essentials to afford gifts while increasingly relying on credit and price comparisons to navigate their spending. Shoppers are seeking more than just low prices, demanding broader value through quality, convenience, and meaningful experiences.
Why it matters
This guide gives a peek into the mindset of consumers. It shows how shoppers are going beyond low prices, seeking broader value through quality, convenience, and meaningful experiences, in this Trendline.
Medik8 Taps Generative AI as the Future of Beauty Marketing
Medik8 is using 3D AI “digital twin” technology — in collaboration with studio Omi — to create exact replicas of its skincare products. These digital twins let the team generate images and video content in different settings, lighting, and contexts in a matter of hours, rather than weeks. This generative AI-powered approach dramatically accelerates content production, enabling marketers at Medik8 to scale campaigns while staying on brand.
Why It Matters
Beauty brands operate in a highly visual space, and speed matters. By building digital twins, Medik8 reduces dependency on physical products and expensive photo shoots. For marketers, this is a snapshot of how generative AI can streamline content workflows, cut production costs, and give creative teams more room to experiment with campaign visuals — all while retaining visual authenticity and brand consistency. Read more.
Today’s Insight
How Nano Banana Pro + InVideo Are Disrupting Visual Content for Marketers
Nano Banana Pro, integrated with InVideo, is transforming how marketers create visuals. With this combo, teams can spin up high-quality, cinematic imagery from simple text prompts. These AI-generated stills then become rich visual assets in videos — letting marketers skip costly photoshoots and design teams. InVideo’s AI handles transitions, pacing, and audio sync, making the video feel professionally crafted. The result: more dynamic storytelling, faster production, and consistent visual branding.
Key Takeaways
Cinematic visuals — once expensive and time-consuming — can now be generated quickly using AI.
Text-to-image AI helps marketers experiment and iterate rapidly.
Seamless integration with video editing tools like InVideo brings a narrative flow to static images.
Brands of any size can now produce premium visual campaigns without a full creative team.
The speed and cost-efficiency open up possibilities for more frequent, high-quality content testing
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