How Marketers Can Use SERP API Data

Evolution Fresh Brand Refresh

Evolution Fresh launched a new visual identity and digital campaign called “Cold Pressed. Nutrient Obsessed.” The refresh includes updated packaging, a clear brand message, and dynamic content featuring a celebrity presence. The campaign aims to spotlight the brand’s focus on nutrition and attract a broader consumer base. It integrates social and digital channels to build buzz during early 2026.

Why It Matters

This campaign highlights how legacy brands can stay relevant by modernizing their look and leaning into engaging content that aligns with current consumer health trends. Read more.

Women-Owned Businesses and Social Media

Social media has become a key marketing tool for women-owned businesses in 2026. It offers a low-cost platform for telling brand stories, connecting with customers and growing visibility. Social channels also support community building, customer service and data-driven decisions without large budgets. A clear social media strategy helps female entrepreneurs build credibility, measure results and drive engagement.

Why It Matters

As women continue to launch and grow businesses, social platforms offer leverage that helps close historic gaps in funding and network access by enabling peer support, brand identity and direct customer interaction. Read more.

Maximum Revenue. Minimum Effort.

Your audience is engaged. Your content works. If you have 10k or more subscribers, you can earn more from every send without adding operational overhead.

Wellput helps you fill unsold sponsorship inventory using a cost per click pricing model. This model is more equitable for both sides. Advertisers only pay for performance and you get paid every time your audience engages.

You stay focused on publishing. We handle sponsor matching, testing, optimization, and reporting so your sponsorship revenue becomes predictable. Apply to Join Wellput.

YouTube’s Demand Gen Adds Engagement Tools

YouTube’s Demand Gen now includes new features to help small businesses boost customer engagement and conversions. Demand Gen offers Shoppable CTV, letting viewers browse and buy products while watching connected TV ads. A new Attributed Branded Searches metric shows how many branded searches come from your campaigns. Travel brands can now use Travel Feeds to show dynamic hotel prices, ratings, and availability in ads. Case studies show higher conversions and much lower cost per acquisition compared to paid social ads. These updates make Demand Gen more powerful for both discovery and purchase actions.

Why It Matters

Shoppable CTV ads can increase conversions with TV viewers and you can track branded search volume driven by your campaigns. Read more.

Today's Insight: How Marketers Can Use SERP API Data

Digital marketers can tap into SERP API data to gather structured insights from search engine results without manual effort. A SERP API provides real-time data on search rankings, keywords, competitor presence, and geotargeted results. Marketers use this data to improve SEO, track competitors, discover new keyword opportunities and tailor content to user intent. Accurate and fresh SERP data helps teams respond quickly to market shifts and build automated reporting. Reliable APIs also ensure compliance with search engine terms and provide consistent data feeds.

Key Takeaways

  • SERP API output is structured and automated, saving time and increasing accuracy.

  • Real-time and localized search data help refine SEO and market strategies.

  • Competitive analysis via SERP positions guides content and paid strategy decisions.

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