How Brands and Retailers Are Preparing for GEO, “The Future of SEO”

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📈 Filipino MSMEs Scale Digitally with TikTok Shop’s ASEAN SOAR Together Program

TikTok Shop’s SOAR Together Program (Supporting Our Retailers and Artisans) is helping Filipino MSMEs like Anthologie, Kape Lumad, and MAGWAI grow digitally. They receive training in digital marketing, content optimization, live selling, and storytelling. These brands are using TikTok to reach audiences beyond their local markets, telling heritage and sustainability-based stories to attract new customers while retaining brand identity.

Why it matters: Programs like this reduce barriers for small brands to compete online. The combination of storytelling + tools + platform exposure helps MSMEs build sustainable growth. For marketers, it reinforces that value-led stories (heritage, craft, sustainability) resonate strongly, especially in emerging markets. It’s also a model for how large platforms can support small sellers, which benefits both sides. Read more.

🚀 How Brands and Retailers Are Preparing for GEO, “The Future of SEO”

ModernRetail reports that many brands and retailers are now shifting resources toward Generative Engine Optimization (GEO). GEO focuses on being referenced in AI-generated outputs, answer engines, and large-language model tools—not just traditional keyword SEO. Companies are updating content strategies, site structure, and data signals to align with what generative engines prefer.

Why It Matters
Search is changing. As AI-powered tools like answer engines or chat assistants become more common, being discoverable in those channels will matter more than classic SEO rankings for some audiences. Brands that don’t adapt risk getting bypassed: users may get answers from AI without visiting the site. Preparing now for GEO ensures you retain visibility, credibility, and traffic in the future.. Read more.

🤝 Adverank Integrates With Storganise Self-Storage Management Software

Digital-advertising platform Adverank LLC has integrated with Storeganise, a self-storage management software. This partnership allows customers to bring marketing performance data and live operational metrics together without extra complexity or duplicate work. Operators can make decisions based on both occupancy and demand metrics, integrating advertising budgets with facility management.

Why It Matters
This integration shows how sectors with physical operations (like storage) are becoming more data-driven. Marketing no longer runs in isolation—it’s connected to real operations. Businesses that link marketing to overall performance (occupancy, usage, etc.) can optimize ad spend, improve responsiveness, and reduce waste. For marketers, this points toward stronger ROI when performance metrics are tied to operational reality. Read more.

💡 Today’s Insight

Tony Hayes Reveals 28 AI Automation Strategies That Generated $43K in Sales

Tony Hayes, a digital marketing strategist, published a report called “Marketing Intelligence Weekly: AI Automation & Content Strategies That Actually Work.” The report outlines 28 specific AI-powered tactics used by advanced marketers. Some examples: a no-code AI agent closed a $43,000 deal in 20 minutes; a “fake travel influencer” role generating $21,000/week from brand deals; international SEO strategies pulling in millions in revenue. The cases span content creation, lead generation, automated workflows, SEO, and agency service models.

Key Takeaways

• AI agents are being used not just for small tasks but to close large deals and automate major workflows.

• Content formulas and SEO strategies that scale are central—the report shows replicable tactics work.

• No-code tools and advanced prompting improve speed and reduce barriers to implementing AI in marketing.

• Competitive advantage is time-sensitive; early adopters of these AI automation tactics are pulling ahead.

Click here to read this story.

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