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  • 🔊 How Audible Is Turning Audiobooks into Social Media Gold

🔊 How Audible Is Turning Audiobooks into Social Media Gold

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💡 Today’s Insight

How Audible Is Turning Audiobooks into Social Media Gold

Audible is creatively using short-form social content to promote audiobooks and hook new listeners. By slicing engaging moments from its audio catalog and adapting them for platforms like TikTok and Instagram, Audible gives users a taste of stories in seconds. This strategy taps into the popularity of bite-sized content and turns passive scrolling into active interest. It’s part of a broader push to make audiobooks discoverable in spaces where users aren’t actively searching for them.

Key Takeaways

  • Social-first content can drive audiobook discovery.

  • Short audio clips tailored to each platform boost engagement.

  • Entertainment brands benefit from meeting users where they already spend time.

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