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How AI Is Changing SEO in Digital Marketing
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Why Reliable Validation Is Critical for Brand Messaging
Press Advantage and industry analysis show that brand messages often fall flat without recognition or coverage by trusted third parties. Earned mentions in respected outlets and external validation strengthen credibility and improve visibility in search and content discovery systems. Third-party validation also builds authority signals that help brands perform better in organic search and across AI-driven discovery engines. Strategic earned media placements matter more than owned content alone when it comes to shaping audience perception and expanding reach.
Why this matters
In a crowded media environment, audiences and discovery tools treat independent validation as a trust signal. Brands relying only on owned channels risk lower visibility and less influence. Strategic PR and third-party validation help expand reach and improve brand trust.. Read more.
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Procter & Gamble Uses DTC and Digital to Reach New Buyers
Procter & Gamble (P&G) is expanding its digital and direct-to-consumer (DTC) efforts to connect with buyers online and capture first-party data. Rather than replacing traditional retail, its strategy integrates digital channels like brand websites, social commerce, and personalized experiences alongside retail partnerships. P&G’s digital moves target younger, mobile-first shoppers and use analytics to sharpen marketing results. This approach helps the company stay relevant as shopping habits shift online.
Why It Matters
Brands that combine digital engagement with existing retail reach can deepen customer relationships without sacrificing scale. DTC efforts offer direct insights into consumer behavior that improve targeting and content personalization. Omnichannel strategies help legacy brands remain competitive in an online-driven market. Read more.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Today’s Insight
How AI Is Changing SEO in Digital Marketing
Artificial intelligence is shifting how search engine optimization works in digital marketing. AI tools give marketers deeper data analysis, more accurate keyword selection, and better predictive insights than traditional methods. Marketers can now tailor content to search patterns and user intent with real-time precision. These tools automate repetitive tasks and free up time to focus on strategy and creative planning. Businesses that embrace AI-powered SEO gain visibility and adaptability as search engines evolve.
Key Takeaways
AI boosts SEO accuracy by analyzing large search and behavior datasets.
Predictive analytics helps marketers adjust before algorithm changes hit.
Automation lets teams spend more time on strategy and less on routine tasks.
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop, but people still drive decisions. Levanta’s research shows affiliate and creator content continues to influence conversions, plus it now shapes the product recommendations AI delivers. Affiliate marketing isn’t being replaced by AI, it’s being amplified.
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