🏷️ Grocers Eye Gen Z with Private Brands

October 18, 2024

In partnership with

In Today’s Newsletter:

  • Grocers Eye Gen Z with Private Brands

  • CarGurus Launches New Campaign with NFL Legend Drew Brees

  • Ogilvy Africa Unveils Media Intelligence Platform

🏷️ Grocers Eye Gen Z with Private Brands

As Gen Z shoppers increasingly prioritize affordability and sustainability, grocery retailers are ramping up their private-label brands. These brands offer cheaper, high-quality alternatives while promoting eco-friendly packaging. Retailers are tapping into this demographic’s preferences to drive loyalty and sales growth. 

Run ads IRL with AdQuick

With AdQuick, you can now easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at www.AdQuick.com

🏈 CarGurus Launches New Campaign with NFL Legend Drew Brees

CarGurus has opened a new headquarters in Boston and launched a marketing campaign featuring NFL star Drew Brees. The campaign aims to highlight the company’s innovative approach to car buying and drive brand awareness through the star’s massive following.

🧠 Ogilvy Africa Unveils Media Intelligence Platform

Ogilvy Africa has launched Obrio, a media intelligence platform designed to optimize marketing spend for brands. Obrio helps businesses track media performance, analyze customer behavior, and ensure effective allocation of marketing budgets, ultimately maximizing ROI.

💡 Today’s Insight

Monitoring Media to Shape Brand Communications

TL;DR - A well-structured digital analytics program is essential for marketing success. It allows marketers to measure performance, optimize campaigns, and make data-driven decisions. A solid analytics program ensures that insights from customer behavior and engagement are accurately captured and applied to marketing strategies.

Key Takeaways

  • Use media monitoring to assess how brand communications influence public perception.

  • Leverage data to fine-tune messaging and ensure it aligns with evolving consumer expectations.

  • Respond quickly to media trends to maintain a positive brand image and competitive advantage.

Showcase your brand/product/services in our newsletter and reach over 23,500 industry leaders in marketing! Contact us today to advertise with Marketer Jolt.

Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Marketer Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.