🚀 GEO Campaigns — Winning AI Search with Precision

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📺 Lionsgate Appoints Apple TV+’s Justin Manfredi as Head of Worldwide TV Marketing

Lionsgate has tapped Justin Manfredi—formerly head of series marketing at Apple TV+—as its new EVP and Head of Worldwide Television Marketing. He succeeds Suzy Feldman, a 10-year veteran. Manfredi brings experience from Apple, AMC, and Activision and will steer Lionsgate’s global marketing strategy, FAST channels, licensing, and digital campaigns.

Why it matters: Lionsgate’s hire signals a sharper focus on digital-first storytelling and platform strategy. Manfredi’s background in integrated, high-impact campaigns positions Lionsgate to better navigate streaming, FAST (ad-supported streaming), and global content rollout. It’s a reminder that even legacy media brands must hire for digital agility. Read more.

💥 Prismoon Launches Holistic Digital Solutions for Online Businesses

Prismoon LLC has expanded its service portfolio with a comprehensive digital offering aimed at helping businesses strengthen their online presence, generate leads, and boost engagement. Services include SEO, e-commerce marketing, and tailored digital strategies—designed to be cost-effective and adaptable to market demands.

Why It Matters
Small to mid-size companies now expect one-stop marketing solutions that balance strategic impact with smart budgeting. Prismoon’s move reflects this demand shift. Marketers should note that bundling services—SEO, content, e-commerce support—creates more compelling offers than fragmenting services across vendors. Read more.

🎯 London Content Marketing for Chiropractors Targets AI Search Impact

MedFire Media has introduced new content marketing services for chiropractors in London to counter sharp declines in web traffic caused by AI-driven search engines such as Search GPT. The company’s Create-Repurpose-Distribute approach publishes content across more than 300 high-authority platforms, aiming to help healthcare providers recover up to 60% of traffic lost through traditional SEO strategies.

Why It Matters
As AI-powered search tools change how users access information, many small and local businesses are seeing reduced visibility online. MedFire Media’s strategy reflects a growing shift from reliance on traditional SEO to diversified content distribution, helping local service providers remain competitive in an AI-first search environment. Read more.

💡 Today’s Insight

GEO Campaigns — Winning AI Search with Precision

Generative Engine Optimization (GEO) is reshaping digital visibility. TechFlow Solutions, for example, restructured its content using FAQ-first design and expert citations—resulting in a 340% increase in AI visibility, 230% more qualified leads, and a 738% jump in brand mentions within AI-generated responses. Other top GEO strategies include authoritative networks, mission-based storytelling, and conversational commerce. GEO is where AI platforms like ChatGPT find and cite brands—not classic SEO alone.

Key Takeaways

• Design content around real user questions (FAQ-first) to rank in AI responses.

• Use authority—bylines, expert citations, narrative—to build AI trust.

• GEO is a parallel tactic to SEO in the AI age—not a replacement.

• Brands of all sizes can compete for AI discoverability with smart GEO strategies.

Click here to read this story.

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