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- 🤝 Gannett and Perplexity Sign AI Content Licensing Deal
🤝 Gannett and Perplexity Sign AI Content Licensing Deal
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🤝 Gannett and Perplexity Sign AI Content Licensing Deal
Gannett, publisher of USA TODAY, has entered a strategic agreement with Perplexity AI to license its content for AI-driven search and summarization. This move aims to monetize premium journalism as generative tools reshape how readers access news.
Why it matters: This is one of the first major deals showing how publishers can create revenue streams through AI content partnerships—signaling a shift in how search, discovery, and journalism intersect. Read more.
🤖 Kalicube Pro Uses Billions of Data Points to Strengthen Brand Presence
Kalicube announced its use of over 3 billion data points to power its platform, which helps brands improve visibility and authority across AI platforms like Google’s SGE and Bing Copilot. The system scores and adjusts brand presence in real time.
Why it matters: As AI summaries and zero-click answers dominate search, tools like Kalicube are emerging to help businesses control and refine how their brand appears in AI-generated content. Read more.
🎰 Betfred Shuts Down US Online Operations Amid European Pullback
UK-based sportsbook Betfred has exited the US online betting market and is pulling back from broader European expansion. The company cited regulatory burdens and rising acquisition costs as major factors.
Why it matters: This is a sign that aggressive digital growth strategies in regulated markets are becoming harder to sustain—especially for firms without dominant market share. Marketers in this space must recalibrate long-term expansion plans. Read more.
💡 Today’s Insight
Agentic AI: Practical Use Cases for Marketers
Agentic AI refers to artificial intelligence that makes decisions and takes actions on behalf of a user or brand. This includes smart assistants that can autonomously launch A/B tests, personalize messages, or adjust ad spend in real time. The article highlights current applications, such as automated customer segmentation, real-time creative optimization, and AI-led campaign management.
Key Takeaways
Agentic AI moves beyond automation by initiating actions instead of just responding to inputs.
It is already used for media buying, dynamic creative updates, and audience modeling.
Marketers should start with small, testable use cases before integrating agentic AI into core operations.
Data governance and human oversight remain critical to ensure outcomes align with brand values and compliance.
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