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đź›’ Gambling.com Acquires Spotlight.Vegas to Expand Entertainment Reach

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Top Publishers Hand-Selecting Amazon Brands to Promote this Holiday Season

This holiday season, top publishers are actively sourcing brands to include in their gift guides, newsletters, listicles, reviews, and more to drive high-intent shoppers straight to Amazon storefronts.

Here’s why it matters:

  • Amazon brands are seeing a 5:1 conversion rate compared to their DTC site

  • Millions of shoppers discover products through trusted publishers

Levanta is working directly with these publishers to introduce them to a small number of 7–9 figure brands.

If you qualify, your products could be featured in high-traffic placements that deliver predictable CAC and directly measurable sales.

đź›’ Gambling.com Acquires Spotlight.Vegas to Expand Entertainment Reach

Gambling.com Group is set to acquire Las Vegas entertainment booking platform Spotlight.Vegas for an estimated $30M—with $8M upfront and up to $22M tied to performance targets. Spotlight.Vegas brings ticketing and hotel booking capabilities to complement Gambling.com’s affiliate and media operations.

Why it matters: This move diversifies revenue beyond iGaming, expands physical market presence, and provides cross-sell opportunities between entertainment and gambling audiences.. Read more.

🏛️ Maryland Court Rules Digital Ad Tax Speech Provision Unconstitutional

A federal appeals court struck down a portion of Maryland’s digital ad tax law that prevented businesses from disclosing the tax as a separate line-item—calling the restriction a violation of free speech. The case is now heading back to a lower court to determine further remedies.

Why it matters: Transparency matters: restricting businesses from explaining price increases is now deemed censorship. Brands should expect growing legal emphasis on consumer right to informed pricing and commentary. Read more.

🎯 AI Answers for Customers Are Redefining E-Commerce Support

A new trend shows brands using AI avatars and visual tools like product try-on videos to boost digital engagement. Companies can now produce short, personalized videos at scale—reducing friction and increasing conversion rates.

Why it matters: AI-powered visuals add emotional connection and boost buying confidence. They help brands cut production costs, scale content delivery, and drive digital-first personalization. Read more.

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💡 Today’s Insight

AI-Powered Identity Resolution: Meet Hightouch’s Data Toggle

Marketers often face fragmented customer data across platforms and touchpoints. Hightouch's new AI-powered Identity Resolution solves this by combining deterministic (exact-match) and probabilistic (inferred-match) methods—with an adjustable “confidence toggle.” This allows brands to choose between maximizing accuracy or expanding reach, depending on campaign needs—all executed directly within their data warehouse.

Key Takeaways

  • Customizable identity matching: Toggle between high-confidence deterministic matches and broader probabilistic matches.

  • Holistic consumer understanding: Seamlessly link user behavior across DTC, social, retail, and loyalty, improving analytics and personalization.

  • Use case flexibility: Use deterministic data for precision messaging (e.g., emails) and probabilistic data for broad-reach campaigns (e.g., paid media).

  • Built in-house: Operates within your data warehouse—no external CDP or black-boxing needed—for improved transparency and control.

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