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- 🗽 FTC Declares July “Made in USA” Month
🗽 FTC Declares July “Made in USA” Month
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🗽 FTC Declares July “Made in USA” Month
The Federal Trade Commission has designated July as Made in USA Month to encourage honest “Made in USA” labeling and boost transparency in domestic manufacturing. Brands should update their claims and ensure compliance to avoid penalties and build consumer trust. Read more.
🚀 Fugo & Canto Power Gymshark’s In-Store Screens
Fugo and Canto have partnered to provide Gymshark stores with dynamic marketing screens. These showcase personalized and activity-themed content—such as athlete highlights and real-time social updates—to enhance shopper engagement. Read more.
⛳ National Golf Foundation & Konetiq Drive Data-Driven Golf Marketing
The National Golf Foundation is teaming up with Konetiq to launch a new platform that delivers data-backed insights to golf industry marketers. The platform enables better customer segmentation, campaign customization, and performance tracking through real-time analytics. Read more.
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💡 Today’s Insight
Predictive Analytics is Revolutionizing Search Strategies
Predictive analytics is changing how brands approach search. It uses historical and real-time data to forecast customer behavior, tailor campaigns, and optimize search results—without relying on outdated assumptions. This lets marketers stay ahead of trends, retain customers longer, and adapt to a future without third-party cookies.
Key Takeaways
Forecast consumer trends: By analyzing past behavior, brands can predict spikes—like seasonal sales—and adjust search strategies in advance.
Personalized campaigns: Use data-driven insights to deliver tailored ads and content that improve engagement and reduce churn.
Prevent churn: Early warning systems flag at-risk customers, enabling proactive retention efforts.
Prepare for a cookie-less future: Rely on first-party data and statistical modeling to maintain search performance as cookies fade away.
Improve targeting & UX: Predictive modeling enhances ad targeting, on-site experience, and even voice- or AI-powered search results.
Marketing ideas for marketers who hate boring
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