⚽ European Soccer Clubs Expand Into Manhattan

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In Today’s Newsletter:

• SPAR Slovenia Leverages AI for Video and Hologram Advertising

• Life360 Launches New Ad Platform to Connect Brands

🎬 SPAR Slovenia Leverages AI for Video and Hologram Advertising

SPAR Slovenia is at the forefront of retail innovation, integrating AI technologies to create and broadcast advertising videos across digital channels and in-store holograms. The retailer has launched its first series of AI-generated ads, produced entirely through advanced platforms using text-to-video technology. This method allows SPAR to generate video content from simple text descriptions, improving efficiency and reducing production costs.

Read more.

🧩 Life360 Launches New Ad Platform to Connect Brands

Life360, the popular family tracking app, has introduced an innovative advertising platform. This new service allows brands to connect with its large user base in a more personalized way. By offering tailored ads based on user behavior, Life360 opens up a new channel for marketers aiming to reach families with specific, relevant content.

Read more.

💡 Today’s Insight

European Soccer Clubs Expand Into Manhattan

TL;DR -  European soccer clubs are moving into Manhattan, not just for sports, but to expand their marketing footprint. Clubs like FC Barcelona and Manchester City are leveraging New York's global appeal to connect with U.S. fans and businesses, building brand loyalty far beyond their home markets. With flagship locations in the heart of Manhattan, they’re blending sports and marketing strategies, bringing together merchandising, fan experiences, and partnerships with U.S. brands.

Key Takeaways

• Expanding Presence: European clubs are strategically moving into the U.S. to reach broader audiences and create new revenue streams.

• Cross-Industry Collaboration: Partnerships between soccer clubs and U.S. businesses are driving innovative marketing strategies.

Check out the full article.

Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Marketer Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.