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- đ ESPN Debuts Streaming App with John CenaâLed Launch Campaign
đ ESPN Debuts Streaming App with John CenaâLed Launch Campaign
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The Enterprise Guide to Secure Voice AI Rollouts
Deploying Voice AI in a regulated industry? This guide shows how security isnât just a requirementâitâs your rollout strategy.
Learn how HIPAA and GDPR compliance can accelerate adoption, reduce risk, and scale across 100+ locations.
From encryption and audit logs to procurement readiness, this guide outlines what enterprise IT, ops, and CX teams need to launch AI voice agents with confidence.
đ Disneyâs ESPN Debuts Streaming App with John CenaâLed Launch Campaign
Disneyâs ESPN is launching an all-in-one direct-to-consumer streaming app featuring live sports, AI-generated highlights, betting tools, and customization options. John Cena headlines the multi-brand promotional campaign, including tie-ins with Complex, Lyft, and Samsung.
Why it matters: This marks a bold shift to interactive, fan-first sports consumptionâand brands like ESPN are using celebrity-driven messaging and immersive experiences to drive awareness in a fragmented media environment. Read more.
đ AI Moves Marketing from SEO to LMO for Better AI Discoverability
As AI chatbots surpass search engines as key discovery tools, marketers are shifting away from traditional SEO to âLanguage Model Optimizationâ (LMO). LMO helps content get properly recognized and sourced by platforms like ChatGPT and other LLMs.
Why it matters: Brands that optimize for AI interfaces will outperform competitorsâensuring visibility where consumers increasingly begin their discovery journey. Read more.
đ Children See 76 Ads a Day for Unhealthy Products
In New Zealand, children are exposed to about 76 daily advertisements for unhealthy foods, alcohol, and gambling through targeted digital marketing.
Why it matters: This startling volume highlights the urgent need for ethical marketing guidelinesâespecially to protect vulnerable audiences like children from overexposure to harmful products. Read more.
đĄ Todayâs Insight
How Jersey Mikeâs Built a Fresh Empire of Loyalty Through Digital Strategy
Jersey Mikeâs revolutionized its franchise model by leaning hard into digital convenience and customer loyalty. The brand enhanced its mobile app experienceâmaking it seamless, fast, and user-friendlyâand scaled digital loyalty programs that rewarded frequent purchases. These changes enabled the chain to deepen community ties, boost repeat visits, and grow market share in a crowded foodservice landscape.
Key Takeaways
App-first convenience: Simplified digital ordering created frictionless access to subsâessential for modern consumers.
Loyalty = revenue: Reward programs turned occasional buyers into regular patrons and added long-term value.
Authenticity wins: Building local connections through community-focused digital content drove brand resonance.
Adaptable infrastructure: An agile, scalable app ecosystem enabled Jersey Mikeâs to pivot quicklyâespecially during the pandemic.
Data fuels connection: Insights from mobile interactions guided marketing decisions and hyper-targeted offers.
Top Publishers Hand-Selecting Amazon Brands to Promote this Holiday Season
This holiday season, top publishers are handpicking Amazon brands to feature in gift guides, newsletters, and reviews â driving high-intent shoppers straight to storefronts.
Levanta is connecting a select group of 7â9 figure brands with publishers ready to promote products to millions of buyers.
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