📧 Email Marketing Is Still a Top Performer in 2025

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🚀 European Wax Center Leans into Digital Ads—Seeking Growth Through Online Channels

European Wax Center (EWCZ) is pivoting to digital-first customer acquisition, ramping up ad spend across search and display outlets. Recent reports show a 63% rise in their stock price as earnings and guest acquisition improve.

Why it matters: At a time when traditional promotions may fatigue consumers, targeted digital ads—combined with personalized email follow-ups—offer EWCZ better returns and measurable growth in a competitive retail space. Read more.

🔗 NTT and Record TV Drive Marketing Evolution with Data & AI

NTT DATA’s work with Brazil’s Record TV involved consolidating user data across platforms (TV, web, mobile), creating unified customer IDs, and launching automated, behaviorally-triggered email and message campaigns. This aligned with their shift to Marketing 5.0 by enhancing user loyalty and reducing churn.

Why it matters: Strategic data and email automation are driving real-time personalization. Brands in fragmented markets can create stronger customer experiences by integrating CRM, AI, and dynamic content workflows at scale. Read more.

🎬 Canva & Meta Plot New Era of Ad Creative for Short-Form Video

Canva and Meta are co-developing creative tools and webinar frameworks to help marketers produce high-performing Reels and short-form video ads. They emphasize that ad performance hinges 50% on creative quality—especially in fast-moving platforms like TikTok and Meta Reels.

Why it matters: As consumers quickly browse Reels and Shorts, combining email campaigns with visually engaging short-form ads creates a unified funnel—email nurtures leads and video content catches attention and drives conversion with strong recall. Read more.

💡 Today’s Insight

Email Marketing Is Still a Top Performer in 2025

Email marketing continues to deliver major impact in 2025. Despite social media noise, email remains one of the highest-dollar ROI channels, with strong engagement and precision targeting capabilities.

Key Takeaways

• High ROI: Top marketers report returns of $10–$50 for every $1 spent; many achieve ROI above 36:1.

• Wide reach: Over 4.6 billion email users exist globally, with over 375 billion emails sent daily—showing its ubiquitous role in digital life.

• Consumer preference: 51% of consumers prefer being contacted by email over any other channel.

• Interactive content wins: Emails featuring GIFs, video, or interactive elements increase engagement up to 60%.

• Mobile-first necessity: 42% of email opens happen on mobile devices; poor mobile design leads to high delete rates.

• Performance measurement matters: Up to 59% of marketers track engagement metrics actively—and many brands optimize campaigns using A/B testing, segmentation, and personalization.

Click here to read this story.

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