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- Digital Sampling Boosts Beauty Sales by 13%
Digital Sampling Boosts Beauty Sales by 13%
Audio Advertising Made Simple
Get your message heard on the music, radio, and podcast networks your customers love. AudioGO is a self-serve platform that enables businesses of all sizes to run audio ads across major streaming services like Pandora, SiriusXM, iHeartRadio, and others.
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🕵🏽♂️ VexTrio Is a Cybercrime Operation Hidden in Ad Tech
New research reveals that VexTrio, a major source of malicious traffic, is being run by legitimate-seeming ad tech firms, not anonymous hackers. Their Traffic Distribution System (TDS) is feeding fraud via affiliate channels hidden in everyday ad operations.
Why it matters: The threat is internal, not external. Marketers must enforce stricter traffic quality checks, validate partners rigorously, and demand transparency across their ad supply chains. Read more.
⚽ Kellanova Becomes First “Official Snack” Partner of U.S. Soccer
Kellanova (Pringles, Cheez-It) is the U.S. Soccer Federation’s new official snack partner—its first comprehensive sports marketing alliance. The deal arrives as soccer mania surges (400% growth in first-time fans year-over-year) ahead of the 2026 World Cup and 2028 Olympics.
Why it matters: This marks a new approach in CPG sports marketing: launching multi-brand, omnichannel campaigns tied to high-engagement events. It offers a masterclass in packaging, retail synergy, and emotional connection. Read more.
🚀 Teads Delivers Massive Growth via CTV and AI Synergies
Teads (formerly Outbrain) recorded impressive Q2 results: 60% year-over-year revenue growth and 158% rise in gross profit. CTV ad revenue soared 80%. With new deals like one with Samsung and expected synergies of $40M–$75M, Teads is cementing its role in the AI-powered, outcome-driven open internet ecosystem.
Why it matters: Teads is showing how platforms that combine premium CTV inventory, predictive creative, and AI optimization can thrive amid digital fragmentation—and deliver integrated brand and performance impacts. Read more.
💡 Today’s Insight
Digital Sampling Boosts Beauty Sales by 13%
Beauty marketers are seeing strong results from digital sampling campaigns—strategically delivering targeted product samples online rather than relying on traditional in-store giveaways. Shiseido’s Meta-driven campaign delivered a 13% uplift in sales, while Weleda found that 77% of users who tried samples online said they intended to purchase. These campaigns often yield tens of thousands of sample requests in less than a day, with more than half of respondents opting into future marketing.
Key Takeaways
Targeted sampling works: Reach precisely the right audience—more efficient than mass distribution.
Sales impact: A 13% uplift underscores that sampling drives real commercial results.
Smarter data capture: Online sampling gives brands data on preferences and behavior for future campaigns.
Virtual tools augment impact: AR try-ons boost conversion by up to 90% according to L’Oréal and Sephora.
Less waste, more loyalty: Sampling programs combine efficiency with emotional engagement.
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