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- 🎯 Digital Marketing vs. Referrals: Which Strategy Wins for Next-Gen Clients?
🎯 Digital Marketing vs. Referrals: Which Strategy Wins for Next-Gen Clients?
In Today’s Newsletter:
Digital Marketing vs. Referrals: Which Strategy Wins for Next-Gen Clients?
K-Beauty’s Second Wave Hits the U.S. Market
Starbucks CEO Collaborates with Chipotle Execlligence Platform
🎯 Digital Marketing vs. Referrals: Which Strategy Wins for Next-Gen Clients?
According to Barron’s, many advisors still rely heavily on referrals, but younger clients are increasingly engaging with financial services through digital channels. Digital marketing, with its ability to target specific demographics, allows firms to reach a wider audience, while referrals maintain a personal connection.
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💄 K-Beauty’s Second Wave Hits the U.S. Market
The K-Beauty craze is experiencing a resurgence in the U.S. as beauty brands capitalize on innovative ingredients and skincare routines that first gained popularity a decade ago. Companies are focusing on clean beauty, hydration, and multi-step skincare regimens to appeal to a more discerning consumer base.
🙌 Starbucks CEO Collaborates with Chipotle Exec
Starbucks CEO has hired Tressie Lieberman, a food marketing veteran who worked at Chipotle, to take the top marketing job. With her marketing experience, Lieberman is expected to turn around the fortunes of this coffee giant.
💡 Today’s Insight
Maximizing the Power of Google Trends
TL;DR - Google Trends is a powerful tool for marketers to track and analyze search behavior over time. By understanding trending topics and consumer interests, businesses can craft content that resonates with their audience, making marketing efforts more targeted and effective.
Key Takeaways
Use Google Trends to discover what people are searching for in real-time.
Capitalize on peak search periods by planning content and campaigns around these times.
Track competitors' performance by comparing related search terms.
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