⚡️ Digital Marketing ROI Trends

B2B marketing news, strategies, resources and more

May 28, 2024

⚡️ B2B Marketing | News, Strategies, Resources

Happy Monday! Today, let's dive into the latest updates and insights shaping the digital marketing landscape.

In today’s newsletter:

  • Digital Marketing ROI Trends

  • Instagram Beats TikTok in Video-Based User Acquisition

  • Update Shows US Ad Deflation Bottoming Out

Understanding digital marketing ROI is crucial for optimizing campaigns and maximizing results. DesignRush highlights key trends in digital marketing ROI, emphasizing the importance of data-driven strategies, personalization, and omnichannel approaches. As the digital landscape evolves, marketers must adapt their measurement techniques to accurately assess ROI and allocate resources effectively. 

Instagram Beats TikTok in Video-Based User Acquisition

A recent survey by Zoomd reveals that Instagram outperforms TikTok in video-based user acquisition for marketers. Despite TikTok's rapid growth, Instagram remains a dominant platform for reaching and engaging audiences through video content. Marketers can leverage this insight to refine their social media strategies and allocate resources where they can achieve the highest returns. Understanding platform preferences and user behaviors is key to driving successful marketing campaigns.

Update Shows US Ad Deflation Bottoming Out

An update on US ad prices indicates that deflation in the advertising market is beginning to stabilize. While ad prices have been declining, the rate of decrease is slowing down, suggesting a potential turnaround in the industry. This development presents opportunities for marketers to capitalize on more stable advertising costs and potentially increase their ad spending to reach larger audiences. 

Today’s Insight

B2B Marketing Guiding Principles

TL;DR - B2B marketing success relies on foundational principles that prioritize understanding the target audience, delivering value, and building trust through authentic interactions. By focusing on customer-centric strategies, creating compelling content, and nurturing relationships, B2B marketers can drive long-term growth and loyalty. 

Key Takeaways

  • Prioritize understanding the needs and preferences of your target audience. Tailor your marketing efforts to address their pain points and provide solutions that add value to their business.

  • Focus on delivering value through your products, services, and content. Position your offerings as solutions that can solve specific challenges or improve processes for your B2B customers.

  • Build trust through authentic interactions and transparent communication. Establishing credibility and reliability is essential for building long-term relationships with B2B clients.

  • Create compelling and informative content that resonates with your audience. Educational resources, case studies, and thought leadership pieces can help showcase your expertise and attract potential customers.

  • Invest in nurturing relationships with B2B clients beyond the initial sale. Continuously engage with them, provide support, and seek feedback to strengthen the partnership and encourage repeat business.