📢 Digital Marketing Outperforms Referrals with Next-Gen Clients

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📢 Digital Marketing Outperforms Referrals with Next-Gen Clients

A recent study reveals that next-generation clients prefer digital marketing over traditional referral systems. Social media ads, personalized email campaigns, and engaging content resonate more with younger audiences, showing that digital-first strategies are crucial for capturing their attention and loyalty. Read more.

🤝 Foundry and Blackstone’s Media Partnership

Foundry has joined forces with Blackstone to enhance its media and marketing capabilities. This partnership will focus on expanding Foundry's offerings and leveraging Blackstone’s resources to target broader audiences, particularly in digital advertising and marketing innovation. Read more.

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AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

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💥 International Horeca Market’s Untapped Potential

The Horeca (Hotel, Restaurant, Catering) market is growing globally, offering lucrative opportunities for businesses. As consumer preferences shift toward unique dining and lodging experiences, companies must innovate to capture this expanding market, especially through personalized services and marketing tailored to niche audiences. Read more.

💡 Today’s Insight

Building Brand Awareness on a Budget

Small businesses can effectively build brand awareness without overspending by leveraging practical and low-cost marketing strategies. The article highlights the importance of focusing on social media, email marketing, partnerships, and creating authentic content to connect with target audiences. Consistency and creative approaches can amplify visibility, even on a limited budget.

Key Takeaways

• Social Media Focus: Use platforms where your audience is most active to engage with them regularly.

• Email Marketing: Affordable and effective, it build direct communication with customers.

• Collaborations: Partner with complementary brands or influencers for shared benefits.

• Content Authenticity: Create genuine, valuable content to resonate with your audience.

Click here to read this story.

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