⚡️ Departure of Pepsi's CMO

B2B marketing news, strategies, resources and more

June 10, 2024

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⚡️ B2B Marketing | News, Strategies, Resources

In today’s newsletter:

  • Departure of Pepsi's CMO

  • Brand Palette: The Story Behind Jubel

  • Apple's New iPad Advertisement

✈️ Departure of Pepsi's CMO

Pepsi's Chief Marketing Officer, Todd Kaplan, is departing, signaling shifts in the cola wars. Kaplan's departure comes at a time when Pepsi is facing increasing competition and evolving consumer preferences. This development underscores the importance of strategic leadership and adaptability in navigating dynamic market landscapes. 

📣 Brand Palette: The Story Behind Jubel

Jubel, a craft beer brand, unveils its new brand palette inspired by nature and adventure. The vibrant colors and playful design reflect Jubel's brand values and target audience preferences. This strategic rebranding effort aims to differentiate Jubel in a competitive market and attract a younger demographic. 

🎯 Apple's New iPad Advertisement

Apple's latest advertisement for the iPad highlights the device's versatility and functionality. The ad showcases various use cases, from creative endeavors to productivity tasks, emphasizing the iPad's role as a powerful tool for both work and leisure. This campaign reinforces Apple's positioning in the tablet market and targets consumers seeking multifunctional devices. 

💡 Today’s Insight

Global Retail Media Spend Set to Surpass $150bn in 2024

TL;DR -  Retail media spend is poised for significant growth, surpassing $150 billion in 2024. This surge is driven by the expansion of e-commerce platforms and the increasing importance of digital advertising within retail ecosystems. Marketers should capitalize on this trend by leveraging retail media opportunities to reach and engage with consumers throughout the purchasing journey.

Key Takeaways

  • E-commerce Expansion: As e-commerce continues to grow, retail media platforms offer valuable advertising space to target shoppers during the buying process.

  • Targeted Advertising: Retail media enables marketers to deliver personalized and relevant ads to consumers based on their shopping behavior and preferences.

  • Data-Driven Insights: Retail media platforms provide valuable data and analytics to optimize ad campaigns and drive better ROI.

  • Partnerships and Collaborations: Collaborating with retail media platforms allows brands to enhance visibility and drive sales in an increasingly competitive landscape.