💰 Deeto Raises $12.5M to Transform B2B Buyer Experience

Audio Advertising Made Simple

Get your message heard on the music, radio, and podcast networks your customers love. AudioGO is a self-serve platform that enables businesses of all sizes to run audio ads across major streaming services like Pandora, SiriusXM, iHeartRadio, and others.

Target by location, audience, or interest and only pay when your ad is heard. No agency fees, no complex setup.

💰 Deeto Raises $12.5M to Transform B2B Buyer Experience

Deeto, a B2B buyer intelligence platform, announced a $12.5 million Series A round to enhance B2B buyer journeys with predictive engagement and personalized content at scale. The move reflects growing demand for data-driven, personalized B2B experiences—mirroring B2C precision in reaching specific business buyers. Read more.

📲 MyCommunity Today Launches Mobile-First Platform

MyCommunity Today has released a mobile-first social platform that lets small businesses engage with nearby customers without needing an app download. It aligns with local SEO trends—privileging immediacy and ease-of-access—helping SMBs build local engagement quickly. Read more.

🌐 Wikipedia Tops in Google’s AI Mode Results

According to Google’s Search Console data, Wikipedia leads with a 12% share of clicks in AI Mode, more than any other domain. As AI search grows, content from trusted sources like Wikipedia gains more visibility. Brands must improve credibility and structure to rank in AI-enhanced search. Read more.

💡 Today’s Insight

Local SEO—A Critical Marketing Investment for 2025

Local SEO is no longer optional. As more customers rely on search engines for near-instant solutions—like “coffee near me”—businesses that invest in local SEO stand out in their communities. Optimizing for local search delivers immediate visibility, foot traffic, and revenue growth, all in a targeted, cost-effective way.

Key Takeaways

• Micro-moments count: 76% of people who search locally on mobile visit a store within a day, and 28% make a purchase.

• Google Business Profile is essential: A well-managed profile (accurate info, photos, reviews) boosts your chances in the local “pack”.

• Hyperlocal content works: Write for neighborhoods, include local landmarks and events to capture nearby searchers.

• Structured data and backlinks enhance local visibility—Google weighs proximity, relevance, and reputation.

• AI & voice impact: With conversational and voice search rising, local optimization using phrases like “near me” is more vital than ever.

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