Crypto Payments Moving Into the Mainstream

January 28, 2026

OOH Advertising Hits Global $54.6B as Digital Formats Surge

Out-of-home (OOH) advertising reached an estimated $54.6 billion worldwide in 2025, with digital out-of-home (DOOH) screens leading growth. More brands are shifting budgets from static billboards to dynamic and programmatically bought digital placements that let marketers tailor messaging to time, place, and context. Investments in DOOH now combine real-time data and location signals to improve audience engagement. This growth comes as audiences spend more time outside the home and in places where traditional media has less reach. For marketers, OOH’s resurgence offers high visibility and fresh ways to blend physical awareness with digital campaigns, especially in transit hubs and urban centres where consumer foot traffic remains strong.

Why It Matters

This shows that offline media still matters and that linking it with data and digital planning can expand reach, not just reinforce digital campaigns. Read more.

Email remains one of the most cost-effective marketing channels in 2026, with strong ROI and high engagement potential. Platforms like Shopify are integrating AI tools that help marketers personalise content, automate smart email flows based on real-time behaviour, and respond dynamically to customer actions. Smarter segmentation, interactive content, accessibility, and cross-channel subscription growth are among the trends shaping email success. With automation and AI assistance, campaigns can deliver tailored experiences at scale, helping brands stay relevant in crowded inboxes.

Why It Matters

Email keeps growing not just because it’s a direct line to customers, but because technology is making it smarter and more personalised, turning it into a strategic driver of retention and revenue. Read more.

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Can Technology Make Online Advertising Less Annoying?

New discussions point out that people don’t hate advertising itself—they dislike ads that interrupt, invade privacy, or feel irrelevant. Online ads that are poorly targeted, autoplay with sound, cover content, or disrupt user goals are seen as intrusive and annoying. Advances in technology, including better contextual delivery, AI-driven relevance, and more respectful creative formats, could reduce this annoyance. The focus is shifting toward ads that people actually want to see and experiences that respect user context and privacy.

Why It Matters

As consumer pushback grows, marketers who prioritise relevance and respect the user experience will win attention and engagement in a crowded digital space. Read more.

Today's Insight: Crypto Payments Moving Into the Mainstream

Nearly 4 in 10 U.S. merchants now let customers pay with cryptocurrency at checkout, according to a new survey by PayPal and the National Cryptocurrency Association. Merchants report strong customer interest—especially from Millennials and Gen Z—and say crypto can help attract new buyers, speed transactions, and offer enhanced security compared with some traditional methods. Most merchants (84 %) believe crypto payments will become common within the next five years, highlighting a shift in how shoppers want to pay. Adoption is highest among large enterprises but extends to small and midsize businesses as well. As crypto becomes easier to set up and use at checkout, businesses are seeing it move beyond experimentation into real commerce use.

Key Takeaways

  • About 39 % of U.S. merchants accept crypto at checkout today, and 84 % expect this to be common soon.

  • Customer demand—especially from younger buyers—is driving adoption more than any single technology push.

  • Merchants view crypto as a way to attract new customers and speed payment settlement..

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