📣 Context & Transparency Must Drive Digital Ads

In partnership with

The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.

Unlock a focused set of AI strategies built to streamline your work and maximize impact. This guide delivers the practical tactics and tools marketers need to start seeing results right away:

• 7 high-impact AI strategies to accelerate your marketing performance

• Practical use cases for content creation, lead gen, and personalization

• Expert insights into how top marketers are using AI today

• A framework to evaluate and implement AI tools efficiently

Stay ahead of the curve with these top strategies AI helped develop for marketers, built for real-world results.

Download the Free Report

🚀 Base Launches Major U.S. Expansion for Cloud Media Workflows

UK-based Base is rolling out large-scale U.S. operations to offer cloud-native media storage, asset management, and SaaS integration workflows—supported by IBM and AWS partnerships. They aim to double U.S. revenue share to 50% by 2027.

Why it matters: Advanced ad, video, and brand teams need fast and scalable media assets at global scale. Cloud-based workflows improve efficiency, compliance, and deployment speed—critical for modern content-driven marketing. Read more.

🎓 Universities Adopt iFolio for Unified Digital Marketing

The University of Florida, Florida A&M, and Virginia Commonwealth University have signed multi-year contracts to use the iFolio platform. It centralizes marketing efforts across admissions, alumni, and campaigns while maintaining brand consistency.

Why it matters: Higher education marketers manage diverse audiences and channels. A unified, enterprise-level platform like iFolio offers streamlined efficiency and greater impact across multiple audience groups. Read more.

🎰 Hard Rock Bet Goes Live in Colorado

Hard Rock Bet has officially launched sports betting in Colorado, backed by a major marketing campaign. They’re leveraging brand recognition to attract local bettors through both digital outreach and venue-based promotions.

Why it matters: Entering regulated markets requires coordinated omni-channel campaigns—from in-app promos to local activations. Big brands with existing retail presence can gain quick traction through trust and visibility. Read more.

Learn AI in 5 minutes a day

What’s the secret to staying ahead of the curve in the world of AI? Information. Luckily, you can join 1,000,000+ early adopters reading The Rundown AI — the free newsletter that makes you smarter on AI with just a 5-minute read per day.

Sign up to start learning.

💡 Today’s Insight

Context & Transparency Must Drive Digital Ads

At Cannes Lions, Mobian CEO Jonah Goodhart urged marketers to move beyond basic keyword targeting and embrace true contextual intelligence. That means using generative AI to analyze sentiment, tone, and emotional cues—ensuring ads appear alongside content that aligns with brand values and audience expectations. Transparency about where ads run and why is critical to building trust in a fragmented media environment.

Key Takeaways

• Real context matters: Going deeper than keywords—understanding content sentiment, mood, and topic coherence.

• Generative AI enhances alignment: AI can assess whether content fits with brand messaging on a nuanced level.

• Transparency builds trust: Brands need clear, reportable insights into placement and performance.

• Audience attention is key: Effective storytelling starts with knowing what users are really engaging with emotionally.

• Industry reset ahead: Brands and agencies must update measurement standards to match modern reality, or lose credibility.

Click here to read this story.

Start learning AI in 2025

Keeping up with AI is hard – we get it!

That’s why over 1M professionals read Superhuman AI to stay ahead.

• Get daily AI news, tools, and tutorials

• Learn new AI skills you can use at work in 3 mins a day

• Become 10X more productive

Sign up and start mastering AI

Showcase your brand/product/services in our newsletter and reach over 23,500 industry leaders in marketing! Contact us today to advertise with Marketer Jolt.

Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Marketer Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.