ChatGPT & AI Tools Gain Traction as Google Search Slips

🎯 Skechers Becomes Title Sponsor of the Hot Chocolate Run Series

Skechers has partnered as the title sponsor of the Hot Chocolate Run series, starting October 5 in Denver and continuing across 17 U.S. cities, including virtual race options. The footwear brand will promote its new AERO Series with participant activations, merchandise, and giveaways.

Why it matters: This sponsorship layers brand presence across fitness, comfort, and lifestyle—blending emotional appeal with product exposure. Doing so helps Skechers strengthen its performance image and reach active communities in meaningful, experience-driven ways. Read more.

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💸 Prismoon Introduces Digital Solutions for Online Business Success

Prismoon LLC has unveiled a new suite of services designed to boost online business performance. The offering includes full digital strategies to help businesses expand their digital presence, generate leads, and deepen customer engagement.

Why It Matters
All-in-one digital marketing services like Prismoon’s are increasingly valuable as businesses demand streamlined support. For marketers, this reflects how clients are gravitating toward integrated, results-oriented solutions rather than managing piecemeal tools. Read more.

🙌 Organic Trade Association’s Campaign Cuts Through Greenwashing

The Organic Trade Association (OTA) rolled out the “Seal Makes it Simple” campaign across six regions to clarify the real benefits of USDA Organic certification—amid confusion caused by rising “greenwashing” claims like “regenerative” and “non-GMO.”

Why It Matters
As greenwashing grows more common, clear messaging backed by verifiable standards like USDA Organic becomes critical. This campaign shows how transparency and simplicity help brands cut through skepticism—and win consumer trust. Read more.

💡 Today’s Insight

ChatGPT & AI Tools Gain Traction as Google Search Slips

According to a U.S. survey, ChatGPT usage for everyday searches has nearly tripled, while Google’s share of general search dropped from 73% in February to 66.9% in August. AI tools are quickly becoming the preferred method for information discovery.

Key Takeaways

• Consumers are shifting from traditional search engines toward AI tools like ChatGPT.

• Brands may miss new audiences if they rely only on conventional SEO tactics.

• Marketing strategies must adapt to include optimization for AI-driven search behavior.

• Monitoring these trends will help anticipate how search habits—and marketing effectiveness—are changing.

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