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Channel99 + LinkedIn API — Illuminating the “Dark Funnel”
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📈 Elegant Hoopoe Unveils AI-Powered Wellness Franchise
Elegant Hoopoe has launched an AI-powered wellness franchise targeting the $1.5 trillion global wellness market. It plans to expand into over 200 clinics globally, using its SEGA™ platform to integrate clinical protocols, CRM, digital marketing, and operations into a unified system. The franchise model uses a profit share approach rather than fixed royalties to align partner incentives.
Why it matters: This blends AI, health tech, and franchising in a scalable way. For marketers, it’s a case of embedding automated systems from Day 1—marketing, operations, data, and patient experience all linked. If successful, it might become a model for other wellness or care-adjacent franchises to build integrated systems rather than bolt-ons. Read more.
🚀 Taylor Swift’s AMC Album Release Party Racks Up $15 Million in 24 Hours
Taylor Swift has once again demonstrated her unmatched influence across the music and entertainment industries. Her latest album launch, celebrated with a special release party at AMC Theatres, generated an impressive $15 million in ticket sales within just 24 hours. The event not only underscored Swift’s cultural reach but also illustrated how music promotions are expanding into new formats that blend live experiences, cinema, and fan engagement.
Why It Matters
With $15 million earned in a single day, the event proved that fans are willing to pay for premium, experiential access. This success highlights the growing market for alternative release formats that merge music with film, events, and fan-first programming. Read more.
🤝 Google AdX Divestiture Would Be “Painful,” Ad Exec Warns
A senior executive from Omnicom Media Group cautioned that forcing Google to divest its AdX ad exchange could create significant disruption in the ad ecosystem. The concern is that the transition could destabilize publisher revenue flows, lead to technical integration challenges, and alter existing dependencies among ad tech partners.
Why It Matters
Such a divestiture could reshape how digital auctions, ad exchanges, and revenue flows operate. Publishers, advertisers, and platforms might need to scramble to adapt. Marketing teams should monitor the changes—because the very structure of ad buying, pricing, and measurement might shift. Read more.
💡 Today’s Insight
Channel99 + LinkedIn API — Illuminating the “Dark Funnel”
Channel99 has integrated with LinkedIn’s Company Intelligence API to better track and attribute “clickless” user engagement in B2B marketing. Many interactions that don’t involve clicks—e.g. views, page visits, background research—used to be classified as “Direct” or unassigned in analytics. This integration exposes that hidden engagement, allowing marketers to reassign attribution properly. Early results show 2–4× more engagement attributed to LinkedIn channels.
Key Takeaways
Hidden or non-click interactions are now trackable and assignable to LinkedIn campaigns.
Attribution models become more accurate, letting marketers compare LinkedIn performance with other channels meaningfully.
Marketers can justify or reallocate budgets more confidently based on actual pipeline influence.
This reduces waste and increases visibility across the customer journey—not just after a click.
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