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CEO apology over crude Black Friday marketing email
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Jedi Digital Marketing Hong Kong introduces smarter marketing framework
Jedi Digital Marketing Hong Kong recently unveiled a new digital marketing framework tailored to address the complexities of today’s fast-changing markets. The firm’s approach promises more agile and data-driven strategies aimed at helping businesses maintain strong online presence and adapt quickly to shifting consumer behavior.
Why it matters
The landscape for digital marketing is shifting rapidly. Marketers and businesses that rely on outdated, one-size-fits-all tactics risk falling behind. Jedi’s framework signals a push toward flexible and responsive marketing — an approach increasingly needed to stay relevant. For agencies and clients alike, this could improve campaign performance, brand relevance, and long-term engagement in unpredictable markets. Read more
5 Challenges blocking marketing impact, and how to solve them
In today’s fast-paced environment, marketing teams face barriers like siloed execution, inefficient processes, and limited visibility. Disconnected tools and manual workflows hinder quick adaptation, alignment on priorities, and demonstrating value to the business. Atlassian’s modern work management unifies work into a single platform, offering marketing teams real-time visibility, standardized processes, and outcome-focused reports. Customizable dashboards and AI automation help teams break silos, adapt quickly, and align campaigns with strategic goals. The result is a marketing organization that moves faster, delivers with greater consistency, and proves its impact with confidence, earning trust and influence across the business.
Black Friday 2025 e-commerce sales hit new highs
According to recently published data by Digital Commerce 360, online sales on Black Friday 2025 surpassed $11.8 billion in the U.S., setting a new record. This marks a 9.1 % year-over-year increase and reflects continued growth in consumer preference for online shopping during major sale events..
Why It Matters
The surge confirms that Black Friday — once a predominantly in-store retail tradition — has fully transformed into a major online sales moment. For marketers, this highlights the value of optimizing digital channels, ensuring mobile-friendly experiences, and leveraging promos during peak shopping dates. Brands and retailers that capitalise on digital readiness stand to benefit significantly. Read more.
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Today’s Insight
CEO apology over crude Black Friday marketing email
xSuit — a menswear brand — triggered backlash after sending a Black Friday marketing email with the subject line “Grow the ****** 🔥,” urging customers to buy a suit. The provocative tone drew criticism for being disrespectful and unprofessional. Later the same day, founder Maximilien Perez issued a public apology, stating the message contradicted the company’s values of “confidence without arrogance.”.
Key Takeaways
Shock-based marketing may grab attention, but it can harm brand image and customer trust if tone crosses a line.
A prompt and sincere apology may help limit reputational damage — but does not erase the misstep completely.
Brands should carefully vet email copy, especially subject lines, to avoid alienating customers.
For marketers, this incident underscores the need to balance boldness with professionalism and respect.
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