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CEO apology over crude Black Friday marketing email
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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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Why it matters
The landscape for digital marketing is shifting rapidly. Marketers and businesses that rely on outdated, one-size-fits-all tactics risk falling behind. Jedi’s framework signals a push toward flexible and responsive marketing — an approach increasingly needed to stay relevant. For agencies and clients alike, this could improve campaign performance, brand relevance, and long-term engagement in unpredictable markets. Read more
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Black Friday 2025 e-commerce sales hit new highs
According to recently published data by Digital Commerce 360, online sales on Black Friday 2025 surpassed $11.8 billion in the U.S., setting a new record. This marks a 9.1 % year-over-year increase and reflects continued growth in consumer preference for online shopping during major sale events..
Why It Matters
The surge confirms that Black Friday — once a predominantly in-store retail tradition — has fully transformed into a major online sales moment. For marketers, this highlights the value of optimizing digital channels, ensuring mobile-friendly experiences, and leveraging promos during peak shopping dates. Brands and retailers that capitalise on digital readiness stand to benefit significantly. Read more.
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Today’s Insight
CEO apology over crude Black Friday marketing email
xSuit — a menswear brand — triggered backlash after sending a Black Friday marketing email with the subject line “Grow the ****** 🔥,” urging customers to buy a suit. The provocative tone drew criticism for being disrespectful and unprofessional. Later the same day, founder Maximilien Perez issued a public apology, stating the message contradicted the company’s values of “confidence without arrogance.”.
Key Takeaways
Shock-based marketing may grab attention, but it can harm brand image and customer trust if tone crosses a line.
A prompt and sincere apology may help limit reputational damage — but does not erase the misstep completely.
Brands should carefully vet email copy, especially subject lines, to avoid alienating customers.
For marketers, this incident underscores the need to balance boldness with professionalism and respect.
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