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- 📈 Car Dealers Leaning on Predictive Analytics
📈 Car Dealers Leaning on Predictive Analytics
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In Today’s Newsletter:
Car Dealers Leaning on Predictive Analytics
The Critical Role of Incremental Measurement in Digital Media
Rethinking the Marketing Funnel: Adapting to New Consumer Behaviors
📈 Car Dealers Leaning on Predictive Analytics
As the automotive industry becomes more data-driven, car dealers are turning to predictive analytics to anticipate consumer behavior. These tools help dealers refine their marketing strategies, understand customer preferences, and ultimately boost sales. Read more.
📐 The Critical Role of Incremental Measurement in Digital Media
As digital media continues to evolve, incremental measurement has become essential for understanding the actual impact of marketing efforts. Measuring the incremental impact of campaigns helps marketers allocate their budgets more effectively, ensuring that every dollar spent delivers maximum value. Read more.
🔻 Rethinking the Marketing Funnel: Adapting to New Consumer Behaviors
Traditional marketing funnels are being challenged by the changing ways consumers interact with brands. Marketers need to shift their approach, focusing more on engagement and personalization throughout the customer journey, rather than relying on the conventional funnel structure. Read more.
💡 Today’s Insight
Expanding Creators' Presence in TV Ads as CTV Engagement Grows
TL;DR - With Connected TV (CTV) engagement on the rise, brands are realizing the value of incorporating creators in their CTV campaigns, which could lead to more authentic and engaging content. This trend is reshaping traditional TV ads by leveraging the influence and creativity of social media personalities.
Key Takeaways
More people are engaging with CTV, making it a prime space for advertising.
Brands are using creators to make their ads more relatable and effective.
Creator-led CTV ads offer new ways to engage audiences and drive results.
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