Brands Turn to Video-Integrated Print to Overcome Digital Fatigue and Boost Engagement

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MLILY Relaunches MLILY U to Support Retail Partners

MLILY USA has revamped its retailer portal, MLILY U, offering their retail partners a modernised design, improved navigation, and a wide range of content assets (product visuals, brand guidelines, 3D assets, social-media templates). The goal is to equip retailers with tools that streamline marketing and sales efforts.

Why it matters 

• It shows how brands are shifting focus from just B2C to better supporting their B2B/retail partnerships through content and tools.

• Giving retailers easy access to brand assets helps ensure consistent messaging and visuals across channels.

• Marketers should think beyond direct-to-consumer and consider their ecosystem—retail partners can amplify brand reach if supported well.

• The redesign highlights that investment in partner experience is as important as customer experience. Read more.

eBay’s Advertising Business Hits $525 M in Q3, Signals Ad Growth Opportunity

eBay’s Q3 2025 results reveal advertising revenue of US$ 525 million—representing about 17.6% of total revenue and showing growth in its first-party ad business. The growth is driven by promoted listings, off-site ads, and improved seller tools.

Why It Matters

• For marketers, marketplaces like eBay are becoming more than transactional platforms—they’re increasingly ad platforms.

• The growth in ad revenue suggests brands and sellers should evaluate marketplace ad spend alongside search and social.

• Measurement and strategy need to expand: campaigns on marketplaces may deliver both sales and branding outcomes.

• This signals a broader shift: platforms previously known for commerce are now major media channels. Read more.

Brands Turn to Video-Integrated Print to Overcome Digital Fatigue and Boost Engagement

As digital channels become saturated, brands are investing in hybrid formats—print materials embedded with video screens (video brochures, mailers, boxes) to create high-impact tactile plus digital experiences. Response rates are reported to be 3×–7× higher than traditional print or email campaigns.

Why It Matters

• It highlights a creative route out of ad fatigue: combining physical media with video captivates differently than standard digital ads.

• Marketers should consider multi-format campaigns—bridging print, video, and interactivity to catch attention in a crowded space.

• The success of these formats reinforces the value of combining experience + storytelling + medium innovation.

• It also suggests budgets should not only go to new digital tools, but also explore novel physical-digital hybrids. Read more.

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💡 Today’s Insight

Mastering the Jigsaw Puzzle Market

A new analysis of the U.S. jigsaw puzzle market on Amazon highlights how brands can strengthen their market position through smart pricing, product assortment, and brand differentiation. Market leaders such as Buffalo Games and Ravensburger dominate with strong customer ratings and large review volumes, signaling both trust and loyalty. Premium brands like Ravensburger and White Mountain also show that higher prices can successfully align with high demand, reflecting a well-defined premium segment within the category.

Key Takeaways

• The market is divided into distinct consumer segments with different price sensitivities.

• Premium positioning is viable when supported by quality, brand heritage, and strong customer engagement.

• Wide price dispersion within individual brand portfolios suggests room for optimization and strategic pricing.

• Brands in the “Rising” and “Niche” segments hold growth potential through targeted marketing and product innovation.

  Click here to read this story.

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