💣 Black Friday 2024 Online Spending Hits $10.8 Billion

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💡 Today’s Insight

Black Friday 2024 Online Spending Hits $10.8 Billion

Black Friday 2024 saw a record-breaking $10.8 billion in online sales, reflecting a 7.5% increase from last year. Mobile shopping played a pivotal role, accounting for over 50% of transactions. Electronics, home goods, and apparel topped the list of popular categories. Despite economic uncertainties, consumers seized on early deals and flexible payment options like buy now, pay later. 

Key Takeaways

• Shoppers spent $10.8 billion online, marking a historic high.

• Over half of purchases were made on smartphones.

• Electronics and apparel led in sales, with home goods close behind.

• Flexible options like BNPL boosted consumer confidence.

Click here to read this story.

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