⚡️ B2B Marketing | News, Strategies, Resources

⚡️ Happy Wednesday! Is anyone here an Apple fanatic?! They just debuted a new iPad Pro, Pencil Pro, and the M4 chip.

In today’s newsletter:

• Buyer Personas

• Launch of Reach

• CMO Circle

• AI in Marketing

⚡️ Your Jolt of Today’s Top Stories

📈​​​​​​​ Elevating Buyer Personas

Do you know the difference between buyer personas and buyer profiles?! Buyer Personas gives you a detailed blueprint of purchase triggers, desired outcomes, and concerns. Buyer profiles describe the characteristics of individuals with no insight into what influences them. Read More. 

🚀 Banzai Launches Reach

We discussed previously about the power of event-led growth. Reach is a platform that helps marketers drive successful event programs. The platform is designed to fill the sales pipeline and drive event registrations by promoting it to a targeted audience. Read More. 

🚶‍♂️Humanity in B2B Marketing

Check out this podcast episode by “The CMO Circle” where they discuss bringing humanity back into B2B Marketing. They discuss topics like using AI as a marketing tool, applying consumer-focused principles, and leveraging cultural trends. Listen Here. 

⚡️ Today’s Insight

Integration of AI in Marketing 

TL;DR - A new article by EMARKETER discusses how AI has reshaped the marketing roles from the CMO on down. The infographic shown illustrates the state of AI adoption in marketing initiatives. 

Key Takeaways: 

• Proactive innovation is necessary to succeed in AI

• Budgetary impact on the adoption of AI 

• CMO’s pivot to transform their marketing strategies and teams

Check out the full article here.