⚡️ B2B Marketing | News, Strategies, Resources

Happy Monday! There are rumors that OpenAI plans to launch a Google search competitor today. If true, the launch is timely by the Microsoft-backed company as Google plans to release its new AI-related products on Tuesday at their I/O conference.

In today’s newsletter:

• Digital Sales Channels

• Macro Trends in Marketing

• How to Stand Out

• 2024 Marketing Outlook

⚡️ Your Jolt of Today’s Top Stories

🚀 Digital Sales Channels for B2B Buyers

Did you know B2B buyers leverage roughly a dozen digital sales channels today?! This number is up from a mere five channels eight years ago. Check out what the main preferences are for B2B digital purchasing. Read More.

📈 Macro Trends to Watch Out For

Some marketers like to grab the attention of their prospects. Others want to form a community, make people feel connected, and drive meaningful relationships. What are the best channels to build a community with your prospects? Check out a few of them in this article. Read More.

🚶‍♂️Stand Out Among the Rest

Have you thought about revamping your “About Us page?!” This article discusses why your page is important, what tips you can implement, and even shares six examples to check out yourself. The key takeaway is to share your story, every brand has its personality. Read More. 

⚡️ Today’s Insight

2024 B2B Marketing Outlook 

TL;DR - A report by Anteriad discusses how marketers balance authenticity, audience evolution, and AI. Anteriad surveyed over 425+ marketing leaders to learn more about their marketing strategies moving forward.

Key Takeaways: 

• Data strategy is a revenue catalyst.

• Engagement is top-of-mind.

• Data quality is a top challenge and priority.

• Marketers have a positive outlook for the year ahead.

• 31% of marketers expect a budget increase.

Check out the full report here.