🚫 Avoiding “AI Washing” in Marketing

Audio Advertising Made Simple

Get your message heard on the music, radio, and podcast networks your customers love. AudioGO is a self-serve platform that enables businesses of all sizes to run audio ads across major streaming services like Pandora, SiriusXM, iHeartRadio, and others.

Target by location, audience, or interest and only pay when your ad is heard. No agency fees, no complex setup.

🛒 WPTG to Acquire Top4 Technology + Marketing

Swedish IT firm WPTG has signed a Letter of Intent to purchase Top4 Technology + Marketing for approximately USD 566,000 in cash. Top4 adds about USD 500k in annual revenue—75% recurring—and strengthens WPTG's push into digital transformation and regional growth. The acquisition boosts WPTG’s financial stability and enhances its service offerings in emerging and mature markets. Read more.

👥 Luke Parry & Andrea Harris Jr. Launch Digital-Disruption Venture

Influencer Luke Parry and entrepreneur Andrea Harris Jr. have teamed up to launch a new venture aimed at disrupting digital-first sectors. While specific details remain under wraps, the collaboration signals a growing trend of digital-native professionals joining forces to tackle established industries. Read more.

💸 Illegal Sites Drive 74% of US Online Gambling Revenue

Despite legalization, the illegal gambling market remains dominant, underlining gaps in regulation, the need for stronger enforcement, and the challenge of protecting consumers and state revenue. A report from the Campaign for Fairer Gambling and Yield Sec shows that illegal online gambling platforms accounted for 74% of US gross gaming revenue ($67.1 billion of $90.1 billion) in 2024. Legal operators made up just 26%. Read more.

💡 Today’s Insight

Avoiding “AI Washing” in Marketing

Regulators—from the EU to the FTC and SEC—are cracking down on companies that exaggerate or falsely claim AI capabilities in their products or marketing. This “AI washing” is now seen on par with greenwashing, and non-compliant businesses face legal, financial, and reputation risks.

Key Takeaways

• Be transparent: Clearly state which parts of your product use AI and avoid overhyping its role.

• Substantiate claims: Back up AI statements with evidence like third-party audits or data samples.

• Review legal compliance: Ensure marketing messaging meets FTC, SEC, and EU AI Act standards.

• Document responsibly: Maintain internal records to prove ethical development and marketing practices.

• Educate teams: Train marketing and product staff on acceptable AI terminology and compliance boundaries.

Click here to read this story.

Showcase your brand/product/services in our newsletter and reach over 23,500 industry leaders in marketing! Contact us today to advertise with Marketer Jolt.

Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Marketer Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.