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- 🚗 Automotive Retail Gets a Streaming Upgrade
🚗 Automotive Retail Gets a Streaming Upgrade
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💸 DMOs Face Tougher Travel Season Amid Budget and Stakeholder Pressures
What started as a promising year for travel is now showing signs of a slowdown, forcing Destination Marketing Organizations (DMOs) to do more with less. As consumer confidence wavers, DMOs must work harder to attract travelers—often while defending their budgets against essential city services. Digital marketing remains a powerful tool, offering measurable ROI and real-time adaptability. But with multiple stakeholders—many unfamiliar with digital tactics—DMOs must strike a careful balance between effectiveness, education, and accountability. Read more.
🚗 Automotive Retail Gets a Streaming Upgrade
DealerStream has partnered with Automotive News to roll out an ad-supported streaming platform for auto dealerships. This media hub will let dealers reach in-market car buyers with tailored video ads. It’s a shift from static campaigns to continuous engagement across screens. Read more.
🤖 From SEO to AEO: AI is Reshaping Search
Startups are now focusing on Answer Engine Optimization (AEO), an AI-first evolution of SEO. Instead of just ranking on search engines, the goal is to optimize for direct answers across AI tools like ChatGPT, Perplexity, and Google’s Gemini. As search habits change, brands must rethink how they create and structure online content. Read more.
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💡 Today’s Insight
Email Marketing is Booming: What the Data Shows
A new benchmark report reveals that email marketing is not only alive—it’s thriving. Brands are sending more emails than before and seeing stronger engagement. The growth is tied to better list hygiene, improved personalization, and smart segmentation. What’s surprising is that despite growing privacy concerns and alternative channels, email still drives high ROI and remains a top choice for marketers focused on performance.
Key Takeaways
Email send volumes rose 30% in 2023 compared to 2022.
Engagement metrics like open rates and click-throughs also increased, thanks to better data strategies.
Targeted content and automated triggers are helping brands deliver timely, relevant messages.
Email remains a reliable channel, especially for transactional and loyalty-based marketing.
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