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⚖️ Antitrust Battles Shake Up Big Tech Marketing

September 13, 2024

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Jolt Your Marketing: News, Insights, and Trends for B2B Leaders

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In Today’s Newsletter:

  • Adnami Launches Sonar to Simplify Attention Measurement

  • Arsenal and NTT Data Deepen Digital Marketing Collaboration

  • Carwow Partners with Adform to Transform Digital Marketing

🚀 Adnami Launches Sonar to Simplify Attention Measurement

Adnami has introduced "Sonar," a tool designed to simplify attention measurement in digital advertising. Sonar helps marketers track and analyze user attention in real time, providing insights into how well ads are resonating with audiences. With the increasing need for precise metrics in a crowded digital world, this new solution could play a pivotal role in helping brands optimize their ad spend and drive better campaign results.

🙌 Arsenal and NTT Data Deepen Digital Marketing Collaboration

Premier League club Arsenal has strengthened its partnership with NTT Data to further its digital marketing capabilities. This strategic alliance focuses on improving fan engagement through data-driven strategies, offering a personalized experience for supporters globally. As part of this deal, Arsenal aims to use advanced data analytics to optimize its digital outreach and enhance fan interactions both on and off the pitch.

🤝 Carwow Partners with Adform to Transform Digital Marketing

Carwow has teamed up with Adform to enhance its digital marketing capabilities. The partnership focuses on expanding Carwow’s retail media offering and transforming how it engages with users online. By leveraging Adform’s advanced tech, Carwow aims to improve its advertising efficiency and better connect with its audience, while boosting overall marketing performance.

💡 Today’s Insight

Antitrust Battles Shake Up Big Tech Marketing

TL;DR - Governments are cracking down on Big Tech’s dominance, with antitrust cases against companies like Google, Meta, and Amazon. This will disrupt digital marketing by potentially lowering ad costs, reshaping data access, and opening the door to new platforms. Marketers will need to diversify strategies and stay ahead of changing regulations.

Key Takeaways

  • Ad Costs in Flux: Potential restructuring of platforms could lead to more competitive pricing.

  • Data Privacy: Expect stricter data regulations, meaning marketers must adapt their strategies.

  • Platform Diversification: New marketing platforms may emerge, giving brands more options beyond Big Tech.

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