Allstate Launches College Series with Big 12 Deal

🎯 Concentrix Achieves Market Leader Status in Digital Marketing

Concentrix Corporation has been recognized as a Market Leader in HFS Research’s 2025 Digital Marketing and Sales Services Horizon report. The company has ascended from disruptor to top-tier leader, noted for its rapid growth in digital marketing and B2B sales, enabling clients to enhance sales effectiveness without simply increasing personnel.

Why it matters: This recognition underscores the effectiveness of Concentrix's AI-first approach and its commitment to delivering measurable outcomes through advanced solutions. For marketers, it highlights the importance of integrating AI-driven strategies to enhance operational efficiency and drive business growth. Read more.

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🤖 Humans vs. Algorithms: The Clash for Marketing Control

There is an ongoing debate between human creativity and algorithmic precision in marketing. While algorithms offer speed and data-driven insights, humans bring emotional intelligence and strategic thinking to the table.

Why It Matters
This discussion emphasizes the need for a balanced approach in marketing, where human intuition and creativity complement the efficiency and scalability of algorithms. Marketers should leverage both to craft compelling and effective campaigns. Read more.

🏈 Allstate Launches College Series with Big 12 Deal

Allstate has signed a multi-year deal with the Big 12 Conference to launch a college series, marking a significant move in U.S. college sports sponsorship.

Why It Matters
This partnership demonstrates the growing value of college sports as a platform for brand engagement. For marketers, it highlights the potential of sports sponsorships in reaching targeted audiences and enhancing brand visibility. Read more.

💡 Today’s Insight

21 Local Online Marketing Strategies to Attract Foot Traffic

Shopify's latest guide outlines 21 actionable strategies to help local businesses drive foot traffic through digital channels. The tactics range from optimizing Google Business Profiles and building local citations to creating geo-targeted landing pages and encouraging customer reviews. These strategies aim to enhance local SEO and increase visibility in local search results.

Key Takeaways

• Geo-targeted landing pages and local SEO optimization are crucial for improving local search rankings.

• Customer reviews and local citations build trust and authority in local markets.

• Social media engagement and community involvement can strengthen local brand presence.

• Mobile-friendly websites and online booking systems enhance customer convenience and satisfaction.

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