💯 AI Trailblazers Power 100: Who’s Shaping the Future

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🤝 LG and Red Sox Sign Marketing Partnership

LG has entered a wide-ranging deal with the Boston Red Sox, gaining branding presence at Fenway Park and access to the team’s fanbase. The partnership will focus on in-stadium activations, fan engagement, and product showcases, blending sports and tech marketing. Read more.

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📚 2025 Marketing Playbook: Insights from Ad Age

Ad Age released a new report detailing 2025 marketing plans across sectors. Key trends include increased spending on personalization, deeper investment in AI-powered creative tools, and renewed focus on owned media as paid costs continue to rise. Read more.

💡 Today’s Insight

AI Trailblazers Power 100: Who’s Shaping the Future

Adweek’s Power 100 list for 2025 showcases individuals and companies using AI to change how marketing works. These trailblazers include CMOs, startup founders, and tech leaders pushing AI into branding, customer experience, and creative development. The focus is on how AI can speed up campaigns, improve targeting, and help teams make faster decisions.

Key Takeaways

• AI is now central to marketing operations—not just a tool, but a key decision-making layer.

• Brands are blending machine learning with creative roles, leading to hybrid teams.

• Responsible AI use is a shared priority across all highlighted leaders.

• Leaders are investing in upskilling internal teams, not just hiring externally for AI.

Click here to read this story.

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