- Marketer Jolt
- Posts
- AI Search, New Ad Rules, and Market Shakeups – What Marketers Need to Know Now
AI Search, New Ad Rules, and Market Shakeups – What Marketers Need to Know Now
In partnership with
Protect your checkout from coupon plug-ins. Boost your margin today.
KeepCart: Coupon Protection partners with DTC brands like Quince, Blueland, Vessi and more to protect your checkout from plug-ins like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins
Overpaid commissions to affiliates and influencers add up fast – Get rid of the headache and revenue losses with KeepCart.
After months of using KeepCart, Mando says “It has paid for itself multiple times over.”
Now it’s your turn to see how much more profit you can keep.
📲 The HOTH Launches AI Discover to Help Businesses Navigate AI Search
The HOTH has rolled out AI Discover, a new offering intended to help brands gain visibility in AI-driven search results. As users increasingly rely on AI assistants or generative search tools (vs. traditional keyword search), AI Discover aims to position clients where they’ll be seen in AI-powered answer formats and overviews.
Why it matters: Search is changing—and clicks aren’t the only metric that matters anymore. Getting included in AI summaries or answer engines (e.g. “answer boxes”) can drive trust, brand awareness, and indirect traffic. Tools like AI Discover let marketers optimize for discovery rather than just traditional search. Read more.
🤝 Semrush Introduces AI Mode Tracking to Reshape Digital Visibility
Semrush recently launched a new feature in its Position Tracking tool: the ability to track performance specifically in AI Mode—search results powered by generative AI or summarized by AI interfaces. This allows marketers to monitor how often their content shows up in AI-driven answer formats, even when traditional clicks don’t happen.
Why It Matters
Brands that don’t track their AI visibility risk being invisible in the next wave of search. As AI interfaces become the default “front door,” being included in AI Mode results could determine who leads awareness and narrative for key topics. Read more.
🎯 PopMarket Leverages Temu as Its Fastest Growing Sales Channel
PopMarket, a U.S. brand in the toys and entertainment category, reports that its fastest growing channel is Temu, the Chinese e-commerce platform. The brand has seen strong volume and expansion by embracing Temu’s distribution and audience reach.
Why It Matters
Temu continues to disrupt as a high-volume, low-friction marketplace. For brands, it’s no longer just a fringe channel—it’s now considered mainstream for growth. Diversifying channels and working with such marketplaces can open new audiences and buffer against over-reliance on a single platform. Read more.
The Gold standard for AI news
AI will eliminate 300 million jobs in the next 5 years.
Yours doesn't have to be one of them.
Here's how to future-proof your career:
Join the Superhuman AI newsletter - read by 1M+ professionals
Learn AI skills in 3 mins a day
Become the AI expert on your team
💡 Today’s Insight
How the UK Junk Food Ad Ban Will Reshape Digital
Starting October 2025, the UK will ban paid advertising of HFSS (high fat, salt, sugar) foods before 9 pm on TV and in online channels. The move will force food brands to rethink performance marketing, affiliate partnerships, and influencer campaigns tied to product promotions. Rather than suppressing brand activity entirely, many marketers will shift toward “pure brand” ads and content-driven strategies that don’t explicitly show restricted products.
Key Takeaways
Performance channels under pressure: Many digital ad placements (display, paid social, sponsored content) will be off limits for HFSS product promotion.
Brand-level messaging becomes a legal zone: Ads that feature brand identity without showing restricted products may be permitted.
Affiliate and influencer models must adapt: Commission-based campaigns or influencer content that promote HFSS products risk violating the rules.
Creative and content strategies gain value: Owned media, storytelling, interactive content, and UGC become more strategic.
Transition period offers a runway: The voluntary compliance period gives marketers time to pilot new approaches and rebuild performance frameworks..
Seeking impartial news? Meet 1440.
Every day, 3.5 million readers turn to 1440 for their factual news. We sift through 100+ sources to bring you a complete summary of politics, global events, business, and culture, all in a brief 5-minute email. Enjoy an impartial news experience.
Showcase your brand/product/services in our newsletter and reach over 23,500 industry leaders in marketing! Contact us today to advertise with Marketer Jolt.
Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Marketer Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.