🎰 AI and Data in Online Marketing

June 21, 2024

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In today’s newsletter:

  • AI and Data in Online Marketing for Casinos and Sports Betting

  • Amazon Hit with $122 Million Verdict in Internet Advertising Patent Case

  • US Online Learning Platform's Growth in Vietnam

🎰 AI and Data in Online Marketing for Casinos and Sports Betting

A recent panel discussion highlighted the growing role of AI and data in online marketing for casinos and sports betting. AI technology is being used to enhance customer targeting, personalize marketing efforts, and optimize ad spend. By analyzing vast amounts of data, marketers can better understand customer behavior and preferences, leading to more effective marketing strategies and increased engagement. 

⚖️ Amazon Hit with $122 Million Verdict in Internet Advertising Patent Case

Amazon has been ordered to pay $122 million in a patent infringement case related to internet advertising. The verdict highlights the ongoing challenges and legal risks associated with digital advertising. This decision may prompt Amazon and other companies to review their advertising technologies and strategies to ensure compliance with intellectual property laws. 

đź“š US Online Learning Platform's Growth in Vietnam

Since COVID-19, a US-based online learning platform has seen its business quadruple in Vietnam. The demand for online education has surged, providing new opportunities for digital marketing in the education sector. Marketers can tap into this growing market by focusing on localized content, leveraging social media, and creating engaging educational materials to attract and retain students. 

đź’ˇ Today’s Insight

The Importance of Ad Verification in Digital Marketing

TL;DR -  Ad verification is crucial for ensuring the accuracy and effectiveness of digital marketing campaigns. It helps marketers confirm that ads are being displayed in the right context, to the right audience, and in a brand-safe environment.

Key Takeaways

  • Accuracy: Ad verification ensures that ads reach their intended audience, preventing wasted spend on irrelevant impressions.

  • Brand Safety: It protects brands from appearing alongside inappropriate or harmful content, maintaining brand integrity.

  • Transparency: Provides clear insights into ad performance, helping marketers optimize their campaigns for better results.

  • Compliance: Ensures adherence to industry standards and regulations, reducing the risk of legal issues.

Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Marketer Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.