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AI Answer Economy Is Reshaping Brand Discovery
Deloitte Helps Local Business With LA28 Opportunities
Deloitte, a long-term sponsor and partner of the Los Angeles 2028 Olympic and Paralympic Games, is working with local businesses to help them benefit from the event. Under a multi-year agreement as a Worldwide Olympic and Paralympic Partner, Deloitte provides management consulting and technology expertise to support the LA28 Organising Committee and community. The goal is to use Deloitte’s consulting experience to strengthen local business strategies, boost fan engagement, and help ensure the Games leave a lasting positive impact on the region.
Why It Matters
With the 2028 Games drawing global attention, brands and local companies can gain visibility and growth by aligning with national and global partners, technology programs, and strategic initiatives tied to the Olympics. Read more.
AEA Elevate Invests in 829 Studios to Grow Marketing Tech
AEA Elevate, the growth arm of AEA Investors, has acquired a stake in Boston-based 829 Studios, a digital marketing firm that blends technology and creative services. The firm helps clients drive ROI through data-backed performance marketing, brand experiences, and strategic communications. The investment will help 829 scale its proprietary Apollo platform, integrate analytics more deeply across services, and strengthen offerings as marketers adjust to data complexity and AI-influenced channels.
Why It Matters
This deal shows how private capital continues to flow into tech-enabled marketing services as brands seek integrated and measurable solutions in a changing digital landscape. Read more.
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AI Answer Economy Is Reshaping Brand Discovery
As people increasingly turn to AI tools for answers, traditional search metrics like click-through rates are less useful for measuring brand visibility. Experts warn that businesses need to adapt by tracking how often AI platforms mention and cite a brand, and by structuring content that aligns with real customer questions. This shift toward AI-first discovery means marketers must rethink visibility strategies to stay relevant in the new “answer economy.”
Why It Matters
Brands that optimize for AI visibility—by structuring content for AI understanding and tracking citations—can remain discoverable even as traditional SEO and traffic charts become less predictive of actual brand discovery. Read more.
SEO (search engine optimization) and SMM (social media marketing) serve different goals in online marketing, but they work best when combined. SEO builds long-term visibility by improving organic search rankings, while SMM drives immediate audience engagement and traffic on platforms like Instagram, TikTok and Facebook. By repurposing SEO content for social channels and using social insights to find strong keywords, marketers can bridge both strategies and create a stronger, unified presence online. This coordinated approach helps brands reach customers at multiple points in the buying journey.
Key Takeaways
SEO boosts long-term, sustainable traffic by making sites more discoverable in search.
SMM offers quick engagement and buzz but often needs constant content updates.
Combining both drives broader reach and more consistent audience interest.
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