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A Look into the Digital Transformation of the Canadian Cancer Society
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The AI Race Just Went Nuclear — Own the Rails.
Meta, Google, and Microsoft just reported record profits — and record AI infrastructure spending:
Meta boosted its AI budget to as much as $72 billion this year.
Google raised its estimate to $93 billion for 2025.
Microsoft is following suit, investing heavily in AI data centers and decision layers.
While Wall Street reacts, the message is clear: AI infrastructure is the next trillion-dollar frontier.
RAD Intel already builds that infrastructure — the AI decision layer powering marketing performance for Fortune 1000 brands. Backed by Adobe, Fidelity Ventures, and insiders from Google, Meta, and Amazon, the company has raised $50M+, grown valuation 4,900%, and doubled sales contracts in 2025 with seven-figure contracts secured.
Shares remain $0.81 until Nov 20, then the price changes.
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This is a paid advertisement for RAD Intel made pursuant to Regulation A+ offering and involves risk, including the possible loss of principal. The valuation is set by the Company and there is currently no public market for the Company's Common Stock. Nasdaq ticker “RADI” has been reserved by RAD Intel and any potential listing is subject to future regulatory approval and market conditions. Investor references reflect factual individual or institutional participation and do not imply endorsement or sponsorship by the referenced companies. Please read the offering circular and related risks at invest.radintel.ai.
Retail giant rolls out unified digital platform across all US banners
Ahold Delhaize USA has completed deployment of its proprietary digital and e-commerce platform across its five US grocery banners. This move replaces previous disparate systems and supports stronger omnichannel experiences, unified loyalty programmes, e-commerce fulfilment and advertising/media capabilities. The platform is also linked to an in-house retail-media offering to provide CPG (consumer packaged goods) partners access to customer data, loyalty insights and advertising tools.
Why it matters
It creates multiple benefits: unified data across banners means consistent customer experiences; loyalty programmes tied into digital platforms mean richer segmentation.
The integrated retail-media infrastructure means brands can better access shopper data, measure outcomes and engage customers across channels.
For agencies, CPGs and in-house marketing teams, this signals a shift where retailers are becoming media platforms themselves. Read more
Inside Consumer Holiday Shopping Behavior
The 2025 holiday season is marked by consumers making financial trade-offs—cutting essentials to afford gifts while increasingly relying on credit and price comparisons to navigate their spending. Shoppers are seeking more than just low prices, demanding broader value through quality, convenience, and meaningful experiences.
Why it matters
Holiday buyers are shifting toward careful, research-driven decisions, which raises the importance of accurate product information, transparent pricing, and strong value cues across every channel.
Consumers judging value through quality, convenience, and experience also pushes marketers to highlight practical benefits, proof points, and post-purchase satisfaction rather than relying on discounts alone.
These shifts reward brands that provide clear messaging, better content, and smooth purchase journeys supported by timely insights and reliable customer data. Get this guide.
Honda becomes official vehicle partner for USA Hockey with multi-year deal
USA Hockey announced a multi-year sponsorship agreement with Honda. Honda is now the exclusive automotive partner and official vehicle of USA Hockey, supporting national teams (men’s, women’s, sled) and youth/player development events. The activation includes event support, vehicle supply and visibility across USA Hockey media channels.
Why It Matters
This partnership highlights how brands increasingly seek alignment with organizations that reflect their values (innovation, community) and provide multiple touchpoints (national teams, youth development, fan engagement).
For marketers, the lesson is two-fold: one, sponsorship is not simply logo-placement — it’s about activation, purpose and engagement; two, automotive brands (traditionally broad-audience) can gain relevance with targeted sports segments, youth and national teams.
The measurement of return will increasingly include deeper engagement metrics, not just reach. Read more.
Today’s Insight
A Look into the Digital Transformation of the Canadian Cancer Society
The Canadian Cancer Society (CCS) has completed a marked digital transformation under the leadership of its CIO, Lesa O’Brien. The organization consolidated 17 disparate CRM systems into a single platform to create 360-degree views of constituents (donors, volunteers, lodge users) and thereby improve efficiency, data security and personalization. Parallel to that, CCS implemented a three-to-five-year roadmap co-created across business, mission delivery and operations teams. They are now beginning to leverage predictive AI models for fundraising growth — but with emphasis on human oversight, governance and transparency.
Key Takeaways
Combining multiple data sources into one CRM platform improves visibility across constituent types (donor, volunteer, beneficiary) and boosts decision-making speed.
Shifting IT from purely “support” to “strategic business partner” roles helps embed digital initiatives into the organisational mission rather than seeing them as isolated projects.
Even non-profits can benefit from predictive analytics and AI — provided there are strong governance models, human oversight and trust frameworks in place.
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