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⚡️ B2B Marketing | News, Strategies, Resources

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Happy Wednesday! Hubspot announced their headline speakers for INBOUND 2024, which takes place in Boston from September 18-20. These speakers include Ryan Reynolds, Serena Willaims, Kara Swisher, Andy Pitre, and Neil Patel.

In today’s newsletter:

• 7 B2B Campaigns for Inspiration

• Deloitte’s CMO Outlook on B2B Marketing

• Email Stats to Optimize Your Email Strategy

• 2024 CMO Spend Survey

⚡️ Your Jolt of Today’s Top Stories

🚀 7 B2B Email Marketing Campaigns for Inspiration

B2B email marketing is crucial for businesses to connect with customers, peers, and potential partners. It requires personalization, offering value, and reaching the right person at the right time. Email marketing is the most solid way to do this, with 77% of B2B companies using it as part of their marketing strategy and 70% finding it the best channel to share content. Check out 7 examples to use for your brand. Read More.

📈 Upcoming Innovation and Growth for B2B Marketers

Deloitte's global and US CMO, Suzanne Kounkel, explains why B2B is a hotbed of marketing innovation, creativity, and growth. Brands are looking to humanize their brands and increase brand value by constantly thinking about what the market needs. Striking the right balance between creativity and analytics is imperative for creating the perfect insight-led message to send out into the marketplace. Read More. 

⚡️47 B2B Marketing Stats to Optimize Your Email Strategy

Email marketing is a strong asset for marketers and brands. There are many studies and research regarding email marketing, and the most recent data and findings in B2B email marketing statistics for 2024 are collected. The article provides general case studies, facts, statistics, and research findings that regard email marketing. Read More.

⚡️ Today’s Insight

2024 CMO Spend Survey

TL;DR - A report by Gartner seeks to generate a pulse on the current state of marketing budgets and strategic priorities. You can sign up and watch their complimentary marketing webinar here.

Key Takeaways: 

• 57% of marketers are prioritizing Paid Media.

• 73% of marketers are piloting or using Gen AI.

• Top online channels being invested include search, social, and digital, display advertising.

• Top offline channels include event marketing and sponsorships.

Check out the full webinar here.