📧 2026 Set to Supercharge Email Marketing with AI

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📧 2026 Set to Supercharge Email Marketing with AI

AI is becoming essential to email strategies—speeding up workflows, boosting relevance, and scaling personalization. A new Litmus survey reveals that 70% of marketers expect up to half of their email marketing tasks to be driven by AI by the end of 2026, including both content creation and performance analysis. Read more.

🍕 Rothy’s Sponsors Pizza Parties & Substack Vintage Sales

Shoe brand Rothy’s is working with Substack writers to host on-the-ground events—like pizza-making parties and curated vintage sales—to drive store foot traffic and engage communities offline. This creative approach turns digital communities into real-world activations, strengthening brand loyalty and generating buzz. Read more.

🤖 Webinar: AI Agents Join the Marketing Team

MarketingProfs is hosting "AI Agents: Your New Digital Team Scaling the Future of Marketing," featuring real-world cases—from ABM to SEO—that show how AI agents are being embedded into marketing operations. Read more.

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💡 Today’s Insight

Navigating Marketing Attribution in the Digital Age

Marketing attribution maps out which channels and interactions lead to customer conversions. As consumer journeys grow more complex, understanding each touchpoint is key. Brands must collect data across platforms and apply models like last-click, linear, or time-decay to see what truly drives results.

Key Takeaways

• Map the touchpoints: Track consumer interactions across social, email, search, and more.

• Choose the right model: Last-click highlights final steps, linear gives equal weight to all channels, and time-decay focuses more on recent interactions.

• Increase ROI: Attribution helps shift budget to highest-performing channels to maximize returns.

• Enable personalization: Detailed insights across touchpoints allow for tailored messaging and more relevant campaigns.

• Foster a data-first mindset: Teams adopt better decision-making when attribution guides strategy and investment.

Click here to read this story.

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